The Google+ musings of

Jeff Jockisch

Digital Strategy | Content Marketing | SEO
August 22, 2014 0 comments 0 shares 4 plus ones
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Should you be augmenting your content with markup? Maybe not if your goal was a rich snippet...

Superb analysis by +AJ Kohn.

The Rich Snippets Algorithm

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August 22, 2014 0 comments 0 shares 1 plus ones
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Is your content promiscuous? Does it get around town? Or sit and wait for a gentleman caller?

If advertisers are going native, you better bet your butt you should be too.  Design your content for specific platforms rather than just your blog or website. And make it easy for your customers to traverse from one to another, share from one to another.

Promiscuous media: News needs to go where the people are, not the other way around — Tech News and Analysis

Summary: Media companies like BuzzFeed, NowThis News and Fusion are increasingly creating content that is designed to live on other apps and services rather than just including links to their websites. This promiscuous approach to media is a smart strategy in an increasingly crowded environment

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August 21, 2014 0 comments 3 shares 10 plus ones
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Google noticed growth of the Knowledge Graph was stalling... So it is not waiting for slow humans, turning instead to fast bots to harvest all human knowledge in the form of facts.

+Eugene O'Donnell and I were talking about doing this 5 years ago, by recognizing named entities & attributes & sentence structures, and then pulling data out into tuples.

You can get interesting data both defined and open:

Defined
Bob Dylan was born on: May 24, 1941
Bob Dylan kids names: Jakob Dylan, Jesse Dylan, Anna Dylan, Sam Dylan, Maria Dylan, Desiree Gabrielle Dennis-Dylan

Open
Bob Dylan is a: genius.
Bob Dylan was: the first rapper. 

http://www.newscientist.com/article/mg22329832.700-googles-factchecking-bots-build-vast-knowledge-bank.html?full=true#.U_ZC0_ldUug

Google's fact-checking bots build vast knowledge bank - tech - 20 August 2014 - New Scientist

The search giant is automatically building Knowledge Vault, a massive database that could give us unprecedented access to the world's facts

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August 21, 2014 3 comments 2 shares 19 plus ones
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I love the taste combo.

#tf

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August 20, 2014 6 comments 2 shares 11 plus ones
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Planning form for a new venture.  This one makes you think hard about interactions, not just ideas.

http://firstround.com/article/To-Go-Lean-Master-the-Business-Model-Canvas

The One Tool Startups Need to Brainstorm, Test and Win

The word “lean” is everywhere these days. Lean processes, lean startups. While Eric Ries, author of The Lean Startup, has arguably become the face of this movement, its philosophy is largely based on something called the Business Model Canvas — a tool developed by author and entrepreneur Alexander Osterwalder and Swiss academic Yves Pigneur.
Extremely simple in its design, the Business Model Canvas empowers entrepreneurs to create, visualize and ...

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August 19, 2014 1 comments 1 shares 4 plus ones
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Firms of Endearment: stakeholder-centric firms perform 14X better than the S&P 500.

Here is my friend +Gideon Rosenblatt's take on it.

Being of Service: The Bridge to Meaning and Mission in Business
http://www.the-vital-edge.com/being-of-service/ 

Being of Service: The Bridge to Meaning and Mission

Being of service means becoming bigger than our normal selves and turning our focus to others - and it works the same way in business.

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August 18, 2014 3 comments 2 shares 6 plus ones
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Kashmir Hill at Forbes puts it really well: 'Narcissism is often part of philanthropy; we give because we want to make the world a better place and to be known as a person who helps the world become a better place.'

http://www.forbes.com/sites/kashmirhill/2014/08/18/ideas-for-charities-that-missed-out-on-the-ice-bucket-challenge/

Ideas For Charities That Missed Out On The 'Ice Bucket Challenge'

Viral opportunities abound for fund-raising.

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August 18, 2014 1 comments 2 shares 9 plus ones
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I'm about to push all my CDs to the cloud using Murfie, a Midwest startup to do the hard part.

+Matt Hunckler highlights some other exceptional new Midwest businesses here:

http://m.huffpost.com/us/entry/5485777/slideshow/352369?slide=4

12 Midwest Startups That Are Changing the Status Quo

These behemoths undoubtedly made a worldwide impact, but some of the biggest game changers aren't happening on a global scale. They aren't even happening in Silicon Valley. Midwestern entrepreneurs are proving a knack for finding niches and solving p...

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August 08, 2014 0 comments 0 shares 2 plus ones
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Makes me want to learn guitar. But seriously, access to sheet music is a problem and this is a polished and potentially viral solution. 

Chromatik’s new iOS app just made sheet music cool again — Tech News and Analysis

Summary: Chromatik wants to help you learn how to play pop songs on the instrument of your choice — and then share the best moments of your practice sessions with friends.

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August 07, 2014 0 comments 0 shares 3 plus ones
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Give $1 to support ActionAid USA together! – One Today by Google https://onetoday.google.com/p/fj-bhufc

One Today is a pretty cool service, Google.

#ns

Check out 'Stop the spread of the Ebola virus' by ActionAid USA

Did you know? Ebola kills up to 90% of people infected and has no known cure - many people are completely unaware of the virus and are now at risk.

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August 06, 2014 9 comments 2 shares 2 plus ones
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Right to be Forgotten not enough. Google expected to cleanse autocomplete (a reflection of search popularity) for complainers.

Luckily, this is just Hong Kong for now.

Billionaire Allowed To Sue Google Over Autocomplete On His Name

HONG KONG (AP) — A court has ruled that a Hong Kong tycoon can sue Google over its autocomplete results suggesting he has links to organized crime.
In a judgment released Wednesday, the court dismissed the Internet search giant's...

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August 05, 2014 0 comments 2 shares 3 plus ones
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Convergence: strong content + social channels * public relations = SEO for your brand.

Cc +DigitalRelevance™ +Jason Falls

Social Media Isn’t Social At All - Relevance

Social media isn’t social until it provokes human interaction in real life - be it convergence, a purchase or someone asking, “Hey! Did you see this?”

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August 04, 2014 6 comments 0 shares 7 plus ones
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In industries becoming connected, Porter's Differentiation, Cost, and Focus are not mutually exclusive. They can reinforce the creation and capture value. 

Paraphrasing Gordon Hui on +Harvard Business Review 

One simple example: "making money in the connected space is not limited to physical product sales; other revenue streams become possible after the initial product sale, including value-added services, subscriptions, and apps, which can easily exceed the initial purchase price"

http://blogs.hbr.org/2014/07/how-the-internet-of-things-changes-business-models/

cc +Walter H Groth +Gregory Esau +Andrew Carpenter 

How the Internet of Things Changes Business Models

Value creation is no longer one-and-done.

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July 29, 2014 1 comments 1 shares 7 plus ones
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July 29, 2014 5 comments 0 shares 4 plus ones
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I knew Americans were in debt. I didn't know they were in collections. Why are Red States most red? 

1 in 3 American adults have 'debt in collections'

An estimated 77 million adults have become so delinquent on their non-mortgage debts that their accounts have been put in collections. The average amount owed: $5,200.

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July 28, 2014 2 comments 1 shares 4 plus ones
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3D printing is going to change our economy. But you don't have tons own one, you can 3D print in the Cloud! 

http://www.cnet.com/profiles/lancewhitney/

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July 27, 2014 3 comments 6 shares 15 plus ones
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It's Google and Netflix that should be regulated, not us, say crybaby cable monopolies.

Via +Alex Schleber

Cable Companies: Google Threatens Net Neutrality, Not Us

Internet service providers are urging the FCC to regulate popular websites.

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July 27, 2014 1 comments 0 shares 8 plus ones
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Damp morning at the #speedway #ims

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July 23, 2014 2 comments 2 shares 4 plus ones
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Interactive content doesn't have to be hard.

5 Reasons to Invest in Interactive Content

When's the last time you engaged with a whitepaper? Five reasons that interactive content can take your marketing to the next level.

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July 22, 2014 12 comments 10 shares 15 plus ones
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'Canvas Fingerprinting' means wiping your cookies and blocking ads is no longer enough.

[It] works by instructing the visitor’s Web browser to draw a hidden image. Because each computer draws the image slightly differently, the images can be used to assign each user’s device a number that uniquely identifies it.

But fingerprints are unusually hard to block: They can’t be prevented by using standard Web browser privacy settings or using anti-tracking tools such as AdBlock Plus.

The researchers found canvas fingerprinting computer code, primarily written by a company called AddThis, on 5 percent of the top 100,000 websites.

http://www.propublica.org/article/meet-the-online-tracking-device-that-is-virtually-impossible-to-block

Meet the Online Tracking Device That is Virtually Impossible to Block

A new kind of tracking tool, canvas fingerprinting, is being used to follow visitors to thousands of top websites, from WhiteHouse.gov to YouPorn.

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July 22, 2014 7 comments 0 shares 3 plus ones
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Stripe talks (very intelligently) about the future of money and Bitcoin. Hint: Banks shouldn't own all the layers.

https://stripe.com/blog/bitcoin-the-stripe-perspective

Want to dig deeper?  +Gideon Rosenblatt has a dynamite post smart contracts and Decentralized Autonomous Organizations   https://plus.google.com/u/0/105103058358743760661/posts/UT6KXosVCCF

Bitcoin: the Stripe perspective

Many people have remarked that Bitcoin resembles the internet in the early 90s: we haven't yet built the Googles that will make it accessible or the Facebooks and Netflixes that will make it broadly useful. So it's an open question: what might a Bitcoin that's useful for the mainstream look like ...

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July 21, 2014 0 comments 2 shares 5 plus ones
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Emotional complexity plays a role in virality. Not only b/c it causes debate in comments, but b/c it makes you debate yourself.

This is an interesting new angle I have not seen researched.  Personally I am a fan of Jonah Berger's STEPPS framework. http://jonahberger.com/member-content/

But this new research from +Fractl on the +Buffer Blog is pretty simple and compelling: http://blog.bufferapp.com/viral-content-emotions-ages-genders

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July 20, 2014 10 comments 1 shares 24 plus ones
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I'm taking a creativity and innovation course. Try to optimize for t where t = cm high / # of shoes.

https://www.coursera.org/course/cic

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July 18, 2014 8 comments 1 shares 5 plus ones
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What if money didn't have a fixed value, but changed based on reputation?

I told you that your reputation was going to be worth something someday :)

Instead of using pure mathematics to prevent things like the same person spending the same money twice, Document Coin will rely on personal reputation to keep all transactions in order. And each unit of currency created using Document Coin could have different values in different situations. If you use a coin in one place, it might be worth more then if you use it in another. 

This is more of a fun concept than an idea ready for prime time, but it make you think. 

http://www.wired.com/2014/07/document-coin/

A New Digital Currency Whose Value Is Based on Your Reputation | Enterprise | WIRED

Instead of using pure mathematics to prevent things like the same person spending the same money twice, Document Coin will rely on personal reputation to keep all transactions in order.

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July 18, 2014 5 comments 0 shares 11 plus ones
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I can go and buy a gun and shoot myself but I can't order a vitamin D test because I might do something 'clinically dangerous.'
-- Elizabeth Holmes of Theranos

She wants to create a new market called "consumer health technology" and is now the the youngest woman to become a self-made billionaire.

http://www.mercurynews.com/michelle-quinn/ci_26147649/quinn-meet-elizabeth-holmes-silicon-valleys-latest-phenom

Quinn: Meet Elizabeth Holmes, Silicon Valley's latest phenom

Persistent and driven, Elizabeth Holmes, an entrepreneur who at 30 is a paper billionaire, has something that other great leaders posssess: a sense of being destined to do something great.

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July 17, 2014 0 comments 0 shares 8 plus ones
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Branded content presented to small or nonexistent owned audiences will always fail to deliver profitable views and conversions.
says +Chad Pollitt of +DigitalRelevance™ 

You MUST promote via paid and/or earned media to maximize your efforts.

A Completely Biased Point of View on Content Marketing:
http://www.socialmediatoday.com/content/completely-biased-point-view-content-marketing

image from: 
http://www.ektron.com/Blogs/Derek-Barka/Why-Your-Content-Sucks-and-5-Ways-To-Fix-It/

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July 16, 2014 0 comments 0 shares 6 plus ones
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What 3 words do Millennials use to describe American Politics? One is the F Word.

- They would rather spend money on education than war.
- They think the war on drugs is retarded.
- They are not happy with the widening wealth gap.

http://mic.com/articles/93628/corrupt-fucked-and-broken-what-young-people-really-think-of-the-political-system

#ft  

"Corrupt, Fucked, and Broken." What Young People Really Think of the Political System.

A new survey shows that young people only have bad things to say about American politics.

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July 15, 2014 0 comments 1 shares 5 plus ones
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Here is an easy way for you to vote on the crazy  #netneutrality  rules the FCC wants to impose on our internet.

My public input on the Net Neutrality rules:

Tom Wheeler @ FCC - 

It's a bad idea. It's a slippery slope. Nobody is buying these lanes as 'fast and faster.'

And like the profit addicts huge corporations are, cable companies will convince you next that 3 lanes are cool, and then that an adjustable rate lane would be awesome, and then that normal lane isn't generating revenue and should just be a dirt road.

Don't make the Internet into another battleground for class warfare, Don't dampen innovation in America. 

Be a national hero, Tom. Instead of the villain who goes down in history for ducking up the Internet.

- Jeff

https://dearfcc.org/

Dear FCC, | Dear FCC, It's Our Internet, and We'll Fight to Protect It

It's our Internet. We made it, and it has remade us, changing the way we communicate, learn, share and create. We want the Internet to continue to live up to its promise, fostering innovation, creativity and freedom. We don't want regulations that will turn our ISPs into gatekeepers, ...

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July 15, 2014 5 comments 1 shares 4 plus ones
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How to win the future of search: Stop catering to the bots and start catering to the users.

Yes, checkoff your SEO boxes, but short-term SEO and Ad tactics will not payoff in any reliable way for a business.

Build a customer experience.  Build engaging content.  And make it better that what others are creating.   Make it something YOU want use.

http://moz.com/blog/get-ahead-of-google-with-insight-into-semiotics

Get Ahead of Google with Insight into Semiotics

Ever feel like you've optimized the life right out of your site? Learn how semiotics can help you engage with your customers on a human level.

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July 14, 2014 0 comments 1 shares 7 plus ones
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Headlines only get you so far. Play the right side of the graph. Create great content.

"The most significant increase in reads are for the Atlantic, Medium, the New York Times, the Guardian and Slate. And power users of Instapaper are reading more and more each month — on average the read rate has increased for them by ~26% every month."

https://medium.com/makers-perspective/you-gotta-read-this-59e07bdf9cd1

cc/ +Marty A. Muse  +John Borthwick 

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