The Google+ musings of

Jeff Jockisch

Digital Strategy | Content Marketing | Question & Answer Systems
April 25, 2015 7 comments 0 shares 4 plus ones
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No correlation between Box Office take and Rotten Tomato rating for Adam Sandler.

I wonder if this is more generally true? 

The Three Types Of Adam Sandler Movies

This may come as a shock to some of you, but Adam Sandler does not make very good movies. Sandler is taking heat this week after several Native American actors walked off the set of "The Ridiculous...

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April 24, 2015 2 comments 0 shares 1 plus ones
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I don't know if Coach.me actually lives up to its potential, but when i think about what it could do for me, my eyebrows raise.

Of course, I don't really need it in a watch form factor since I carry my Android phone with me 24/7, but such an App, programmable to improve 'me' in just the ways I want and need, could be quite compelling.

Not an alarm clock, not a calendar, not a to do list. More than the anticipatory computing of Google Now. Something with that blends all that with advice and motivation and the occasional electro-shock.

BTW, Coach.me does run on on iPhone and Android. I'm going to check it out:  https://www.coach.me/

https://medium.com/better-humans/how-to-change-your-life-by-literally-putting-a-coach-on-your-wrist-e3ded6250efd

How to change your life by literally putting a coach on your wrist.

The essence of Coach.me is to reimagine human performance by placing a coach with you at all times. This release takes t…

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April 22, 2015 2 comments 0 shares 6 plus ones
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95% of the time, I don't need your app, I just the notification. That's the point.

Phil Libin of Evernote was talking about this a year ago. It's pretty obvious when you start thinking about the interfaces required for wearables like Apple Watch and Google Glass.

Notifications are powerful. Just don't abuse the privilege. 

Notifications Are The Next Platform | TechCrunch

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April 22, 2015 1 comments 0 shares 1 plus ones
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More stylish than your new #iWatch, but it's probably a little heavy on the arm after a full day of work. #tf

Record-smashing atomic clock is the most accurate ever |

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April 19, 2015 3 comments 0 shares 3 plus ones
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The Dune Dog. One of my favorite places. Fun food and casual beach ambience. #jupiter

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April 18, 2015 6 comments 0 shares 2 plus ones
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It's a good time to invest in Big Tobacco - they can legally advertise to kids again!

This bothers me.

Nice bikini, BTW, blu. Subtle.

No Wonder Teens Are Huffing Nicotine | Mother Jones

Here's why Big Tobacco can market e-cigs like candy.

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April 17, 2015 4 comments 0 shares 2 plus ones
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I have to say, I'm not fan of Jameis off the field. And his accuser deserves her day in court, especially after the less than stellar University and County investigation.

But why is she filing at exactly this moment? Maximum impact? Maximum revenge? Maximum settlement?

What are your thoughts?

#f

Sex Assault Accuser Erica Kinsman Sues NFL Prospect Jameis Winston

The woman who accused Jameis Winston of raping her in 2012 filed a civil lawsuit against the former Florida State University quarterback and top NFL draft pr...

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April 14, 2015 4 comments 0 shares 4 plus ones
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The Online mob looks like the Offline mob - courtesy of network analysis. 

Phys.Org Mobile: Formulas that drive Google, Klout, Facebook help researchers understand organized cybercrime

This chart, which outlines the structure and hierarchy of the Cali drug cartel, was generated by the U.S. Department of the Treasury in 2003. Today, Drexel researchers are using social network analysis tools to get a better look at the structure of organized crime in cyberspace.

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April 13, 2015 7 comments 0 shares 6 plus ones
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Red clay and fresh cut grass. Just had a flashback to my #LittleLeagueBabesball days. This pic reminded me of it. 

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April 13, 2015 1 comments 4 shares 7 plus ones
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Here are the common themes:  1) Easy-to-Dismiss Ideas.  2) Competitive Markets.  3) Untested Founders.  4) Zero Monetization.  5) Reinvented Consumer Behavior.

Here's what billion-dollar startups had in common during their early days

There is a lot of coverage of the companies...

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April 09, 2015 1 comments 0 shares 5 plus ones
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"... your website’s job... is to communicate that your firm can be trusted, that you are subject matter experts..., and that your reputation reflects this."

Via +David Amerland​

Trust, Subject Authority, and Reputation: How to win online

You can't succeed online without trust, subject authority, and reputation.Learn how to craft a winning online strategy with these 3 core attributes.

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April 08, 2015 0 comments 0 shares 3 plus ones
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If you understand User Intent, writing content that addresses it will grow your traffic. #semanticsearch

Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content

In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.

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April 03, 2015 2 comments 2 shares 15 plus ones
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A friend once insisted to me that the plural of “moron” is “focus group.”...  - ETHAN MARCOTTE @beep

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April 01, 2015 1 comments 0 shares 6 plus ones
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Superb breakdown of what's going on in the publishing industry by +Gideon Rosenblatt 

The Automation of the Publishing Industry

An in-depth look at the automation of the publishing industry.

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March 26, 2015 1 comments 1 shares 3 plus ones
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It's a messy business, with dire consequences.  Estimate too long and the opportunity may be missed.  Estimate to short, and your sanity suffers.

After many years and and many projects, you do get a feel, but it's still more of a SWAG (Scientific Wild-ass Guess).

What's your experience? Any spectacular wins or fails?

CodeScience » Predicting Success, a Product Backlog Visualization and Release Strategy

Product managers everywhere are constantly challenged to effectively share the vision and timing for a product, especial…

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March 25, 2015 0 comments 2 shares 10 plus ones
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Some Truth and Wry Giggles: "...being a Product Manager sometimes feels like you’re in some awful Zen koan riddle that you think you found the answer to, but really never do." 

https://medium.com/@NathCres/a-product-manager-s-musings-1c2bcca20c4e

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March 21, 2015 1 comments 0 shares 7 plus ones
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Evoking Zoolander: "I don't wanna hear your excuses! Websites have to be at least... 3X bigger than this!"  Does your site work on a smartphone?

I've been focusing on law firm clients in my new position at  +We Do Web Content. Unfortunately, not  all of the firms out there are getting good marketing and SEO council. And a huge percentage will be slammed by the Google algorithm change in April that mandates Mobile-friendliness.

New article I wrote on the subject: Google Will Hammer 92% of Law Firms in April  http://www.wedowebcontent.com/blog/google-will-hammer-92-of-law-firms-in-april/

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March 20, 2015 0 comments 1 shares 5 plus ones
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Clickbait >> Informational >> Conversion is one strategy. Particularly good Whiteboard Friday for Content Marketers. 

Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday

Click-worthy titles are often quite different than titles we think are most likely to rank higher in the SERPs. In today's Whiteboard Friday, Rand helps marketers figure out what their goals are in writing any given headline, offering a clearer path toward success.

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February 27, 2015 0 comments 0 shares 11 plus ones
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Illogical. 

Leonard Nimoy, actor who played Mr Spock on Star Trek, dies aged 83

Nimoy, who played the legendary character in the original Star Trek television series, died of pulmonary disease after being hospitalised earlier this week

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February 21, 2015 15 comments 0 shares 2 plus ones
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Guiliani and Walker are taking the low road. And the are going to pay for it. #ns

Scott Walker says he doesn't know whether Obama loves his country - Chicago

Republican Gov. Scott Walker of Wisconsin says he doesn’t know whether President Barack Obama loves America. The possible 2016 White House candidate says he’s not qualified to judge Obama’s patriotism — he’s never asked the president about it. Earlier in the week, former New York City Mayor Rudy Giuliani said at fundraiser for Walker that …

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February 12, 2015 4 comments 1 shares 6 plus ones
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Is Ohio ground zero for the next Measles outbreak? (And how you can use compelling content to win.)

"When we look at US population density and vaccination rates, both big risk factors in contagious disease, something scary pops out: Ohio."

"Ohio is tied for worst MMR (Measles, Mumps, and Rubella) vaccination rate with a dismal 86% of Toddlers 19-35 months old based on 2013 data from the CDC National Immunization Survey. If Disneyland was in Ohio, we might be looking at a much larger problem. Of course, there are many factors not considered here, but the quick take is disturbing."

http://www.wedowebcontent.com/blog/how-to-stand-apart-from-your-competitors/

+We Do Web Content +Alex Valencia 

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February 10, 2015 15 comments 2 shares 11 plus ones
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Please please don't do this. 

Stay Away From 'Measles Parties' Docs Warn Parents

Exposing children to measles is dangerous, health officials say.

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February 04, 2015 0 comments 2 shares 7 plus ones
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Interesting recent history of Measles in the US. A lot of the past problem was vaccinating the poor.

But not sure I like the article headline. True, the Jenny McCarthy-style anti-vaxxers are not the only type, but more importantly this is no longer a disease spread by the poor. 

We can’t just blame anti-vaxxers for the measles outbreak. Parents skip vaccines for many reasons.

Each time it flares up, its resurgence points up unresolved tensions between this country’s “haves” and “have-nots.”

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February 02, 2015 0 comments 0 shares 2 plus ones
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Creating great content is only the first step. One big question: where do you publish It?

You really need to do both Owned and Earned. But make sure to spend considerable effort in analysis which works best for you where and doing lots of cross-promotion and cross-reference between the two.

Big tip: there is almost always a way to do a follow on article. 

How to Approach Owned and Earned Media

The core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.

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January 30, 2015 0 comments 1 shares 6 plus ones
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"Americans seem willing to pay more for fast food made better, as long as they are still served quickly."

The fast food world is changing, but is it changing enough? 

Shake Shack More Than Doubles Its I.P.O. Price in Market Debut - NYTimes.com

Public investors proved ravenous for shares in Shake Shack, as the burger-and-fries chain opened for trading on Friday at $47, more than double an initial public offering price that had already exceeded expectations. In early afternoon trading, the shares were trading at $49.

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January 26, 2015 9 comments 5 shares 13 plus ones
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Rat Park: We have known for nearly 40 years that access to drugs does not cause addiction. Are we ready to believe it?

The reason people keep taking drugs is not an unbreakable physical addiction, but rather mental distress, lack of something better to do, and lack of strong human connections.

Rat Park Study:
http://en.wikipedia.org/wiki/Rat_Park

The Myth of Drug-Induced Addiction -- Bruce K. Alexander
http://www.parl.gc.ca/Content/SEN/Committee/371/ille/presentation/alexender-e.htm

The Likely Cause of Addiction Has Been Discovered, and It Is Not What You Think -- Johann Hari
http://www.huffingtonpost.com/johann-hari/the-real-cause-of-addicti_b_6506936.html

So, the War on Drugs is solving our problems how?

What do you think?

And by the way, Sugar may be worse for your brain and more addicting than Cocaine...

#ft  

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January 26, 2015 4 comments 0 shares 5 plus ones
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Appears that "conspiratorial mindset" is the biggest factor in resistance to vaccination.

Left-wing motivation against vaccines:
* distrust of corporations that make vaccines and fear that their products aren't safe/trusted

Right-wing motivation against vaccines:
* distrust of the CDC, government that claims vaccines are safe

Thanks for the interesting analysis, +Chris Mooney 

The biggest myth about vaccine deniers: That they’re all a bunch of hippie liberals

Lefty clusters notwithstanding, vaccine skepticism can be found across the political spectrum.

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January 24, 2015 33 comments 8 shares 11 plus ones
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The fumble rate of the Patriots since 2007 is almost statistically impossible....Unless they were doing something like deflating balls.

Via +Jeremy Dearringer​

Deflated: the Statistically Impossible Patriots Fumble Record

Patriots partisans are deflating the deflation controversy by arguing that their impermissible deflation of the footballs wasn't what allowed them to beat an overmatched Colts team.  Perhaps. But a new statistical analysis reveals that if it weren't for deflation of the footballs, the Patriots might not have even been playing a series of home playoff games as the top seed.

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January 22, 2015 4 comments 2 shares 8 plus ones
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Be careful out there - - if you convinced yourself vaccinations were optional. The rest of you - - let's go to Disneyland!

#ft 

Disney Measles Outbreak Could Get Worse, Experts Warn

It may be the happiest place on Earth, but California health officials are warning people to stay away from Disneyland unless they're vaccinated.That means a...

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January 22, 2015 3 comments 0 shares 4 plus ones
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Beware: Social Media = Advertising. And will be regulated as such more and more.

Especially if you are in Finance and Law.  You need policies and oversight.

Listening to a very through webinar from David K. Stein of +Bricker & Eckler LLP.  Via +SAI Global.

http://www.compliance360.com/downloads/2015_01-Webinar-SocialMediaandAdvertising.pdf

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