The Google+ musings of

Jeff Jockisch

Digital Strategy | Content Marketing | SEO
October 22, 2014 0 comments 0 shares 0 plus ones
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My plan is a rollercoaster; you will ride it when you could be with your friends, because of the rush it gives; the highs and the lows.

https://www.linkedin.com/pulse/article/20141021010207-61122141-does-job-stability-exist-anymore?trk=tod-home-art-list-large_0

Does Job Stability Exist Anymore? | Daniel Hill | LinkedIn

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October 22, 2014 1 comments 0 shares 2 plus ones
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Notice how nobody really reported on Duncan's family, and his other interactions before being hospitalized, all being cleared this weekend? And several of them had to stay in the same apartment he was sick in for days...

Ebola is very hard to catch in passing, unless the subject is extremely sick at the time.  Not impossible, but hard.  Or else we would already be screwed.

http://www.huffingtonpost.com/2014/10/21/ebola-panic-america_n_6021136.html

Ebola Panic Hits Schools, Businesses, Airlines Across U.S.

WASHINGTON -- One person in the United States has died from Ebola. And that person, so far, has infected just two people -- both health care workers tending to him in a Dallas hospital. And yet, a large chunk of the country is fearful over the possib...

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October 20, 2014 4 comments 1 shares 8 plus ones
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I could make a billion $$ quickly selling Ebola insurance to Americans. #tf

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October 17, 2014 13 comments 2 shares 24 plus ones
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Is Google any better at answering questions now than it was 2 years ago? Not much if you compare studies.

+Mark Traphagen and +Eric Enge at +Stone Temple Consulting recently published a study comparing Google Now with Siri and Cortana across 3000 questions. http://stonet.co/KnowledgeBoxStudy

While Google Now trounced the competition, they were really only able to effectively answer 51% of the questions posed to it.

Not bad you might think. But as an information seeker, those are not particularly compelling odds.

I've been working in Q&A for 7 years with ChaCha, and while we never found the magic bullet, we did learn a lot of very interesting things.  First off, ChaCha's accuracy was pretty decent, even when we had automatic matching cranked up too high.  But unfortunately, we didn't usually get credit for our accuracy because people thought that every answer was coming from a human, and their expectations were extremely high.

In January of 2013 we worked with Butler University to create the Butler Intelligence Index, a way to measure Q&A quality. In that test, ChaCha came in at 72.8% and the nascent Google Now at 50.1%. http://www.butler.edu/media/3109221/bba-q-a_study.pdf

What is interesting to me is that for all the improvements that Google has made to its Knowledge Graph, for all of the Hummingbird understanding of entities they have added, it doesn't appear when comparing these two studies to have had a material effect on their 'Intelligence'...

Its very possible the completely disparate methodologies are in part of blame, but I do not think this is the answer.  I think the truth is that semantic understanding is really hard.

If you look at what IBM's Watson/DeepQA was able to accomplish on Jeopardy, the numbers were something like this: if 90% accuracy was desired, only 60% of the questions could be answered.  That product, 54%, seems to be a general algorithmic barrier today.

I'm excited to see who breaks through this ceiling first. While it appears Google could be stalled, I think its more likely they are just loading up the semantic shotgun for bear. 

Art via http://www.deviantart.com/art/The-Question-129152229

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October 17, 2014 3 comments 0 shares 5 plus ones
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Whispers and Lies: You are not truly anonymous on Whisper. And they are working with the DoD and the Chinese.

Approached for comment last week, Whisper said it “does not follow or track users”. The company added that the suggestion it was monitoring people without their consent, in an apparent breach of its own terms of service, was “not true” and “false”.

But on Monday – four days after learning the Guardian intended to publish this story – Whisper rewrote its terms of service; they now explicitly permit the company to establish the broad location [500 meters] of people who have disabled the app’s geolocation feature.

http://www.theguardian.com/world/2014/oct/16/-sp-revealed-whisper-app-tracking-users

Revealed: how Whisper app tracks ‘anonymous’ users

‘Confessional’ app follows some users even after they have asked not to be tracked

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October 16, 2014 11 comments 8 shares 49 plus ones
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While I don't like Fox, I do trust Shepard Smith.

Shep Smith's rejoinder to "irresponsible" Ebola coverage

#ft  

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October 08, 2014 89 comments 58 shares 120 plus ones
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Feds say they own your identity if you are arrested for a crime...

DOJ essentially argues: "... if you’re arrested for a drug crime, including a crime unserious enough to merit a sentence of probation, the government retains the power to (a) steal your identity, (b) use that identity for drug policing, thus making your name and face known to potentially dangerous criminals, (c) interact with those criminals while posing as you, which could subject you to reprisals from those criminals, (d) expose photos of your family, including children, to those criminals, and (e) do all of this without your consent, and with no regard for your safety or public reputation." says +Radley Balko of the +Washington Post 

http://www.washingtonpost.com/news/the-watch/wp/2014/10/07/once-youve-dehumanized-drug-offenders-its-easy-to-steal-their-identities/

Hat tip to +Kevin Mullett 

Image via http://ennaah.deviantart.com/art/No-identity-124551221

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October 03, 2014 6 comments 0 shares 7 plus ones
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Bill Gates: Bitcoin could be digital bucks for people too poor for a bank account. Tweaks could cut crime.

It's a game changer.

http://www.bloomberg.com/video/bill-gates-banks-can-should-take-the-unbanked-1_12YeWaQgm~ngJE26d52g.html

Bill Gates: Banks Can, Should Take the 'Unbanked': Video

Bill Gates, co-founder of Microsoft and co-chairman of the Bill & Melinda Gates Foundation, comments on banking the "unbanked" during an interview with Erik Schatzker on "Street Smart." (Source: Bloomberg)

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October 01, 2014 5 comments 0 shares 3 plus ones
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Big Disruptions: Amazon v. Publishers --@Uber  v. Taxis -- +Tesla Motors v. Car Dealers -- Now +Netflix v. Movie Theaters

"old release date patterns are starting to look too archaic to the current insta-generation of consumers" and this is a problem for businesses that refuse to change.

Sure, same day release on Netflix might cut some out your revenue but I would like to see this movie on the big IMAX screen and even if the revs are down, they are better than the zero revenues you get for playing the ostrich.

As Theaters Boycott Netflix, Collapsed Windows Seen as Inevitable
http://variety.com/2014/film/news/as-theater-chains-boycott-netflix-collapsed-windows-seen-as-inevitable-1201317673/

Read more about the Amazon versus Hachette fight with +Barry EislerIs Conflict Bad for Publishing? http://barryeisler.blogspot.com/2014/09/is-conflict-bad-for-publishing.html

As Theaters Boycott Netflix, Collapsed Windows Seen as Inevitable

Major theater chains are united in their opposition to a plan by IMAX, Netflix and the Weinstein Co. to make "Crouching Tiger, Hidden Dragon: The Green Legend" available for streaming on the same d...

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September 29, 2014 7 comments 2 shares 6 plus ones
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Cutting out the Dealer: One non-negotiable price? Or one less middleman taking a share?

Tesla test drives in Iowa shut down by a hilariously clueless car dealer rep

Sometimes you almost have to feel sorry for car dealers -- or, more specifically, their ineptness at the public-relations end of their fight against electric-car maker Tesla Motors and its direct s...

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September 26, 2014 7 comments 2 shares 6 plus ones
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Small biz of 50 people has an incredible 1225 links to manage. The Bezos Two-Pizza rule can save you by cutting comm needs.

+Antoine Carriere +Gideon Rosenblatt 

The Science Behind Why Jeff Bezos's Two-Pizza Team Rule Works

Amazon's Jeff Bezos has a famous two-pizza team rule that teams shouldn’t be larger than what two pizzas can feed. Here’s the science behind why it works.

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September 25, 2014 3 comments 0 shares 1 plus ones
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And of course, its not a particularly transparent or un-game-able. And looks like another flawed 5 Star system as well.

Why are 5 star systems  problematic? Why did YouTube switch to thumbs up and thumbs down?  Why do most social networks only use an up vote?  See this analysis from +Randy Farmer http://buildingreputation.com/writings/2009/08/ratings_bias_effects.html

cc +Patrick Hughes +Leon Shaner +Antoine Carriere +Gregory Esau 

http://www.cnet.com/news/should-uber-and-lyft-keep-passenger-ratings-secret/?tag=nl.e703&s_cid=e703&ttag=e703&ftag=CAD090e536

Should Uber and Lyft keep passenger ratings secret? - CNET

Beware passengers: don't vomit, drink beer or annoy your drivers. Drivers are rating you -- and no, in most cases, you can't see what that score is.

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September 08, 2014 0 comments 5 shares 9 plus ones
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"Content is now the main focus of SEO .” -- Paraphrasing Marcus Tober of +Searchmetrics 

http://www.searchmetrics.com/en/knowledge-base/ranking-factors/

cc +Jeremy Dearringer 

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September 08, 2014 0 comments 0 shares 2 plus ones
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I'm using all of these best practices from Marketing Land in my email blasts. Are you? 

http://marketingland.com/youre-messing-email-newsletter-heres-best-practices-96933

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September 08, 2014 0 comments 0 shares 1 plus ones
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That languid ballet I think of when I see astronauts on the Space Station? Actually zipping 10x faster than a rifle bullet...

To keep from falling out of the sky.

Wow!  https://what-if.xkcd.com/58/

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September 08, 2014 45 comments 9 shares 10 plus ones
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FizzBuzz: How to weed out poor/inexperienced programmers and find the best.

I took a coding class this weekend. Apples new Swift language.  At the brand new and very cool Eleven Fifty Coding Academy: https://elevenfifty.com/

While I haven't programmed much in 8 years, it annoyed me that I ran out of time and failed Fizz Buzz. On the good side, it's actually such a tough nut that hiring managers use it to weed out a lot of the noise. 

If you are looking for a programming job, you ought to be able to solve this deceptively challenging task in your language of choice:

Write a program that prints the numbers from 1 to 100. But for multiples of three print 'Fizz' instead of the number and for the multiples of five print 'Buzz'. For numbers which are multiples of both three and five print 'FizzBuzz'.

http://c2.com/cgi/wiki?FizzBuzzTest

@elevenfifty

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September 05, 2014 6 comments 1 shares 17 plus ones
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Know what would be interesting? A social app focused on Lonely People with few friends. Not for dating, but for sharing. Information, advice, comfort, whatever.

A social app that works without a social graph (Facebook, Snapchat). A social app that needs no start up interest graph (Google+). A social app that doesnt start with a megaphone (Twitter).

Anonymous Apps (Secret and Whisper) start to get there, but they focus on the outrageous, rather than the follow on conversations.  Where is the community?

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September 03, 2014 3 comments 1 shares 6 plus ones
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http://io9.com/the-surprisingly-inexact-science-of-food-expiration-dat-1629542744

The Disturbingly Inexact Science Of Food Expiration Dates

It's an all too common ritual: A product in the kitchen passes its "best before" date, so you toss it. Trouble is, it was probably perfectly safe to eat -- and you just wasted good food. This is a problem that's only getting worse. Here's what you need to know about "expired" foods — and how to make sure you're eating safely.

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August 22, 2014 0 comments 0 shares 4 plus ones
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Should you be augmenting your content with markup? Maybe not if your goal was a rich snippet...

Superb analysis by +AJ Kohn.

The Rich Snippets Algorithm

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August 22, 2014 0 comments 0 shares 1 plus ones
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Is your content promiscuous? Does it get around town? Or sit and wait for a gentleman caller?

If advertisers are going native, you better bet your butt you should be too.  Design your content for specific platforms rather than just your blog or website. And make it easy for your customers to traverse from one to another, share from one to another.

Promiscuous media: News needs to go where the people are, not the other way around — Tech News and Analysis

Summary: Media companies like BuzzFeed, NowThis News and Fusion are increasingly creating content that is designed to live on other apps and services rather than just including links to their websites. This promiscuous approach to media is a smart strategy in an increasingly crowded environment

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August 21, 2014 0 comments 3 shares 10 plus ones
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Google noticed growth of the Knowledge Graph was stalling... So it is not waiting for slow humans, turning instead to fast bots to harvest all human knowledge in the form of facts.

+Eugene O'Donnell and I were talking about doing this 5 years ago, by recognizing named entities & attributes & sentence structures, and then pulling data out into tuples.

You can get interesting data both defined and open:

Defined
Bob Dylan was born on: May 24, 1941
Bob Dylan kids names: Jakob Dylan, Jesse Dylan, Anna Dylan, Sam Dylan, Maria Dylan, Desiree Gabrielle Dennis-Dylan

Open
Bob Dylan is a: genius.
Bob Dylan was: the first rapper. 

http://www.newscientist.com/article/mg22329832.700-googles-factchecking-bots-build-vast-knowledge-bank.html?full=true#.U_ZC0_ldUug

Google's fact-checking bots build vast knowledge bank - tech - 20 August 2014 - New Scientist

The search giant is automatically building Knowledge Vault, a massive database that could give us unprecedented access to the world's facts

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August 21, 2014 3 comments 2 shares 19 plus ones
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I love the taste combo.

#tf

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August 20, 2014 6 comments 2 shares 11 plus ones
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Planning form for a new venture.  This one makes you think hard about interactions, not just ideas.

http://firstround.com/article/To-Go-Lean-Master-the-Business-Model-Canvas

The One Tool Startups Need to Brainstorm, Test and Win

The word “lean” is everywhere these days. Lean processes, lean startups. While Eric Ries, author of The Lean Startup, has arguably become the face of this movement, its philosophy is largely based on something called the Business Model Canvas — a tool developed by author and entrepreneur Alexander Osterwalder and Swiss academic Yves Pigneur.
Extremely simple in its design, the Business Model Canvas empowers entrepreneurs to create, visualize and ...

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August 19, 2014 1 comments 1 shares 4 plus ones
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Firms of Endearment: stakeholder-centric firms perform 14X better than the S&P 500.

Here is my friend +Gideon Rosenblatt's take on it.

Being of Service: The Bridge to Meaning and Mission in Business
http://www.the-vital-edge.com/being-of-service/ 

Being of Service: The Bridge to Meaning and Mission

Being of service means becoming bigger than our normal selves and turning our focus to others - and it works the same way in business.

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August 18, 2014 3 comments 2 shares 6 plus ones
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Kashmir Hill at Forbes puts it really well: 'Narcissism is often part of philanthropy; we give because we want to make the world a better place and to be known as a person who helps the world become a better place.'

http://www.forbes.com/sites/kashmirhill/2014/08/18/ideas-for-charities-that-missed-out-on-the-ice-bucket-challenge/

Ideas For Charities That Missed Out On The 'Ice Bucket Challenge'

Viral opportunities abound for fund-raising.

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August 18, 2014 1 comments 2 shares 9 plus ones
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I'm about to push all my CDs to the cloud using Murfie, a Midwest startup to do the hard part.

+Matt Hunckler highlights some other exceptional new Midwest businesses here:

http://m.huffpost.com/us/entry/5485777/slideshow/352369?slide=4

12 Midwest Startups That Are Changing the Status Quo

These behemoths undoubtedly made a worldwide impact, but some of the biggest game changers aren't happening on a global scale. They aren't even happening in Silicon Valley. Midwestern entrepreneurs are proving a knack for finding niches and solving p...

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August 08, 2014 0 comments 0 shares 2 plus ones
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Makes me want to learn guitar. But seriously, access to sheet music is a problem and this is a polished and potentially viral solution. 

Chromatik’s new iOS app just made sheet music cool again — Tech News and Analysis

Summary: Chromatik wants to help you learn how to play pop songs on the instrument of your choice — and then share the best moments of your practice sessions with friends.

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August 07, 2014 0 comments 0 shares 3 plus ones
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Give $1 to support ActionAid USA together! – One Today by Google https://onetoday.google.com/p/fj-bhufc

One Today is a pretty cool service, Google.

#ns

Check out 'Stop the spread of the Ebola virus' by ActionAid USA

Did you know? Ebola kills up to 90% of people infected and has no known cure - many people are completely unaware of the virus and are now at risk.

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August 06, 2014 9 comments 2 shares 2 plus ones
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Right to be Forgotten not enough. Google expected to cleanse autocomplete (a reflection of search popularity) for complainers.

Luckily, this is just Hong Kong for now.

Billionaire Allowed To Sue Google Over Autocomplete On His Name

HONG KONG (AP) — A court has ruled that a Hong Kong tycoon can sue Google over its autocomplete results suggesting he has links to organized crime.
In a judgment released Wednesday, the court dismissed the Internet search giant's...

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August 05, 2014 0 comments 2 shares 3 plus ones
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Convergence: strong content + social channels * public relations = SEO for your brand.

Cc +DigitalRelevance™ +Jason Falls

Social Media Isn’t Social At All - Relevance

Social media isn’t social until it provokes human interaction in real life - be it convergence, a purchase or someone asking, “Hey! Did you see this?”

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