The Google+ musings of

Jeff Jockisch

Digital Strategy | Content Marketing | Question & Answer Systems
May 16, 2015 1 comments 0 shares 0 plus ones
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My Service Transaction from the Middle Ages with +Service America​​​ @serviceamerica

My AC went out on Tuesday. They came out Thursday and diagnosed the problem as a blown motor than had to be ordered.

They came back today, Saturday, now 4 days with no AC, and installed the new motor, but somehow tripped part of our main breaker outside our apartment and couldn't fix it - HVAC guys are not electricians.

Service America apparently doesn't have electricians available on call on the weekends, so their solution was to come back Tuesday. We couldn't do it Monday and Tuesday wasn't great either. That would be four more days with no AC...

More problems: the breaker also controlled our main overhead fan (pretty crucial with no AC), our washer and dryer, and our hot water heater. Great.

So, we said screw that and called an electrician who showed up in 20 mins and found the problem in another five.

All good, right?

Could have been. Except Service America wanted to get paid for installing a motor that we didn't know worked. We said "Nope, not until we see that it works."

I should note here that Service America installed this HVAC unit and have serviced it at least twice and obviously knows who we are.

The repairman was actually very nice. He did his job. He was courteous. He just wasn't an electrician.

His supervisor on the otherhand is and asshat and should be fired. He told the repairman to remove the new motor if we didn't pay him then and there.

Yeah, you heard that right. The part was actually under warranty, so he was essentially saying he would rather have his guy do the job twice rather than do the right thing for the customer. What a monosylabbic moron.

We paid up under the scare tactics employed by this creep of a supervisor.

Service America will be getting a bill for the independent electrician we had to hire, but if people like the moron above are in charge, you can guess the chances that it will be paid.

To the repairman: Thank you. Things are cooling off nicely now. Both the temperature and me. 

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May 12, 2015 0 comments 0 shares 3 plus ones
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A good way to think about your personal brand. From the +Buffer blog.

How to Find Your Social Media Marketing Voice and Tone

Your social media marketing voice isn't a statistic you can track or a design element you can tweak. But you can plan and practice. Here's what works.

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May 12, 2015 0 comments 1 shares 4 plus ones
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I'm really impressed with this article about the future of text and messaging UX. Many insights.

If you are building any kind of app, this would be good knowledge to have.

cc +Eugene O'Donnell+Kristin Tynski+Doyle Groves+Randy Fisher+Brian Deyo​

Futures of text

A survey of all the current innovation in text as a medium

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May 11, 2015 0 comments 1 shares 3 plus ones
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I was just looking an up-to-date chart of App SDKs... and one arrives from +mParticle. Nice.

https://www.mparticle.com/PeriodicTable

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May 07, 2015 5 comments 2 shares 4 plus ones
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My first piece on Relevance.com: The bad shape law firms are in getting ready for a mobile world.

I did this research while at We Do Web Content with +Alex Valencia 

cc/ +Jeremy Dearringer +Kelsey Libert +Kristin Tynski +Danielle Look 

Google’s Gavel to Judge 92 Percent of Law Firms Harshly

Whether you’re a law firm or not, the mobilegeddon algorithm changes will inevitably affect your website (in a bad way) if you aren’t ready for them.

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May 05, 2015 6 comments 0 shares 3 plus ones
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New study by +Fractl (I work there now) and +Moz.  

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

http://moz.com/blog/roi-content-marketing-vs-native-advertising

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May 04, 2015 5 comments 0 shares 5 plus ones
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Completed four 5K's on the treadmill over the last 2 weeks. Getting back into decent shape. #feelinggood #ft

Now I just need to find a good route outside so I can get off the machine. :) 

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April 30, 2015 0 comments 0 shares 6 plus ones
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Surprising. And easy on the startup wallet. Testing with 5 users will find the faults.

Via +Mohamed Aboshihata​

Why You Only Need to Test with 5 Users

Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

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April 29, 2015 8 comments 4 shares 5 plus ones
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The older we are, the bigger our media consumption devices. +Moz +Fractl +BuzzStream 

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations

Are you marketing content across generations? If so, there's a good bet you're missing some key opportunities, many of which are revealed in this study.

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April 28, 2015 4 comments 0 shares 1 plus ones
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Favorite hashtags used today to declare your muscles? #swole   #ripped   #buff   #pumpedup  What's missing? #tf  

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April 27, 2015 2 comments 3 shares 3 plus ones
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You're Visualizing it Wrong: Viral Propagation and 'Pound'

BuzzFeed Unveils Pound To Show How You Really Share Content

A new technology from BuzzFeed tracks content across social networks, offering a more realistic view of how stories spread.

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April 25, 2015 7 comments 0 shares 4 plus ones
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No correlation between Box Office take and Rotten Tomato rating for Adam Sandler.

I wonder if this is more generally true? 

The Three Types Of Adam Sandler Movies

This may come as a shock to some of you, but Adam Sandler does not make very good movies. Sandler is taking heat this week after several Native American actors walked off the set of "The Ridiculous...

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April 24, 2015 2 comments 0 shares 1 plus ones
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I don't know if Coach.me actually lives up to its potential, but when i think about what it could do for me, my eyebrows raise.

Of course, I don't really need it in a watch form factor since I carry my Android phone with me 24/7, but such an App, programmable to improve 'me' in just the ways I want and need, could be quite compelling.

Not an alarm clock, not a calendar, not a to do list. More than the anticipatory computing of Google Now. Something with that blends all that with advice and motivation and the occasional electro-shock.

BTW, Coach.me does run on on iPhone and Android. I'm going to check it out:  https://www.coach.me/

https://medium.com/better-humans/how-to-change-your-life-by-literally-putting-a-coach-on-your-wrist-e3ded6250efd

How to change your life by literally putting a coach on your wrist.

The essence of Coach.me is to reimagine human performance by placing a coach with you at all times. This release takes t…

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April 22, 2015 2 comments 0 shares 6 plus ones
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95% of the time, I don't need your app, I just the notification. That's the point.

Phil Libin of Evernote was talking about this a year ago. It's pretty obvious when you start thinking about the interfaces required for wearables like Apple Watch and Google Glass.

Notifications are powerful. Just don't abuse the privilege. 

Notifications Are The Next Platform | TechCrunch

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April 22, 2015 1 comments 0 shares 1 plus ones
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More stylish than your new #iWatch, but it's probably a little heavy on the arm after a full day of work. #tf

Record-smashing atomic clock is the most accurate ever |

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April 19, 2015 3 comments 0 shares 3 plus ones
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The Dune Dog. One of my favorite places. Fun food and casual beach ambience. #jupiter

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April 18, 2015 6 comments 0 shares 2 plus ones
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It's a good time to invest in Big Tobacco - they can legally advertise to kids again!

This bothers me.

Nice bikini, BTW, blu. Subtle.

No Wonder Teens Are Huffing Nicotine | Mother Jones

Here's why Big Tobacco can market e-cigs like candy.

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April 17, 2015 4 comments 0 shares 2 plus ones
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I have to say, I'm not fan of Jameis off the field. And his accuser deserves her day in court, especially after the less than stellar University and County investigation.

But why is she filing at exactly this moment? Maximum impact? Maximum revenge? Maximum settlement?

What are your thoughts?

#f

Sex Assault Accuser Erica Kinsman Sues NFL Prospect Jameis Winston

The woman who accused Jameis Winston of raping her in 2012 filed a civil lawsuit against the former Florida State University quarterback and top NFL draft pr...

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April 14, 2015 4 comments 0 shares 4 plus ones
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The Online mob looks like the Offline mob - courtesy of network analysis. 

Phys.Org Mobile: Formulas that drive Google, Klout, Facebook help researchers understand organized cybercrime

This chart, which outlines the structure and hierarchy of the Cali drug cartel, was generated by the U.S. Department of the Treasury in 2003. Today, Drexel researchers are using social network analysis tools to get a better look at the structure of organized crime in cyberspace.

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April 13, 2015 7 comments 0 shares 6 plus ones
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Red clay and fresh cut grass. Just had a flashback to my #LittleLeagueBabesball days. This pic reminded me of it. 

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April 13, 2015 1 comments 4 shares 7 plus ones
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Here are the common themes:  1) Easy-to-Dismiss Ideas.  2) Competitive Markets.  3) Untested Founders.  4) Zero Monetization.  5) Reinvented Consumer Behavior.

Here's what billion-dollar startups had in common during their early days

There is a lot of coverage of the companies...

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April 09, 2015 1 comments 0 shares 5 plus ones
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"... your website’s job... is to communicate that your firm can be trusted, that you are subject matter experts..., and that your reputation reflects this."

Via +David Amerland​

Trust, Subject Authority, and Reputation: How to win online

You can't succeed online without trust, subject authority, and reputation.Learn how to craft a winning online strategy with these 3 core attributes.

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April 08, 2015 0 comments 0 shares 3 plus ones
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If you understand User Intent, writing content that addresses it will grow your traffic. #semanticsearch

Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content

In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.

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April 03, 2015 2 comments 2 shares 15 plus ones
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A friend once insisted to me that the plural of “moron” is “focus group.”...  - ETHAN MARCOTTE @beep

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April 01, 2015 1 comments 0 shares 6 plus ones
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Superb breakdown of what's going on in the publishing industry by +Gideon Rosenblatt 

The Automation of the Publishing Industry

An in-depth look at the automation of the publishing industry.

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March 26, 2015 1 comments 1 shares 3 plus ones
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It's a messy business, with dire consequences.  Estimate too long and the opportunity may be missed.  Estimate to short, and your sanity suffers.

After many years and and many projects, you do get a feel, but it's still more of a SWAG (Scientific Wild-ass Guess).

What's your experience? Any spectacular wins or fails?

CodeScience » Predicting Success, a Product Backlog Visualization and Release Strategy

Product managers everywhere are constantly challenged to effectively share the vision and timing for a product, especial…

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March 25, 2015 0 comments 2 shares 10 plus ones
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Some Truth and Wry Giggles: "...being a Product Manager sometimes feels like you’re in some awful Zen koan riddle that you think you found the answer to, but really never do." 

https://medium.com/@NathCres/a-product-manager-s-musings-1c2bcca20c4e

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March 21, 2015 1 comments 0 shares 7 plus ones
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Evoking Zoolander: "I don't wanna hear your excuses! Websites have to be at least... 3X bigger than this!"  Does your site work on a smartphone?

I've been focusing on law firm clients in my new position at  +We Do Web Content. Unfortunately, not  all of the firms out there are getting good marketing and SEO council. And a huge percentage will be slammed by the Google algorithm change in April that mandates Mobile-friendliness.

New article I wrote on the subject: Google Will Hammer 92% of Law Firms in April  http://www.wedowebcontent.com/blog/google-will-hammer-92-of-law-firms-in-april/

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March 20, 2015 0 comments 1 shares 5 plus ones
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Clickbait >> Informational >> Conversion is one strategy. Particularly good Whiteboard Friday for Content Marketers. 

Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday

Click-worthy titles are often quite different than titles we think are most likely to rank higher in the SERPs. In today's Whiteboard Friday, Rand helps marketers figure out what their goals are in writing any given headline, offering a clearer path toward success.

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February 27, 2015 0 comments 0 shares 11 plus ones
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Illogical. 

Leonard Nimoy, actor who played Mr Spock on Star Trek, dies aged 83

Nimoy, who played the legendary character in the original Star Trek television series, died of pulmonary disease after being hospitalised earlier this week

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