The Google+ musings of

Jeff Jockisch

Digital Strategy | Content Marketing | Question & Answer Systems
July 27, 2015 15 comments 0 shares 10 plus ones
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Maybe it's time to bring back segregation. No, not by race, but by those that want guns in their lives and those that don't.

I'll take my stores and theaters and schools gun-free.

#NS

Perry: 'It Makes A Lot Of Sense' To Allow Patrons To Carry Guns In Movie Theaters

Republican presidential candidate Rick Perry believes people should be allowed to bring guns into movie theaters.

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July 23, 2015 3 comments 0 shares 2 plus ones
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Is an inbound link to your root domain always more valuable than a link to say a targeted category page?

How about if the source of the inbound link is has more credibility in the category than in general? How about if the audience of the referring site is better matched to the category page?

My contention is that a targeted link should be better in a semantic world where topical authority begins to mean something. But does that world exist yet?

cc +David Amerland +AJ Kohn 

#ns

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July 23, 2015 4 comments 1 shares 6 plus ones
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More #SOPA crap. These guys never give up. #ft

Stop the TPP's Copyright Trap

Officials are now working overtime to finalize the Trans-Pacific Partnership, a secret controversial trade agreement that would trap the U.S. and its partners into excessive copyright term lengths. Speak out now and help us fight back against backroom deals that keep culture and knowledge locked up for decades.

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July 22, 2015 2 comments 0 shares 2 plus ones
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The end of capitalism has begun. I think this directionally correct. 

The end of capitalism has begun | Books | The Guardian

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July 21, 2015 8 comments 2 shares 20 plus ones
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Internal Monologue of a #Trump Supporter

"I'm an a-hole and I think I would like an a-hole President. You know, someone that just says shit and never backs down, even when they are wrong. Screw diplomacy. F#ck strategy. Shove the rules up your @ss. Let's make America great again by closing the borders, putting anyone that doesn't look like us back in their place, and bombing our enemies back to the stone age."

Based on my interactions with and research of Trump supporters using G+ and Facebook profiles.  Of course, these may be the loudest, angriest ones, and so may not be representative of all Trump supporters. But I wouldn't count on it. 

#NS 

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July 21, 2015 0 comments 0 shares 3 plus ones
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July 19, 2015 13 comments 0 shares 12 plus ones
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If independent contractors could earn benefits by the hour... Brilliant solution.

A New Class Of Worker Could Fix The On-Demand Economy | TechCrunch

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July 12, 2015 2 comments 0 shares 6 plus ones
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You have to be a fictional character in order to be popular in today's America. And you don't even have to be the good guy.

Hat tip to +James Salsman​

img.washingtonpost.com/blogs/wonkblog/files/2015/06/favs.png

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July 04, 2015 0 comments 1 shares 5 plus ones
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Would pay $$ for Raspberry device. But would still Cloud. Losing files greater than privacy 4 me.

Back Up And Sync Your Files Inside A Mason Jar With Raspberry Preserve | TechCrunch

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July 03, 2015 0 comments 1 shares 2 plus ones
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It's cool to be square. 

Sea horse's square tail could inspire future armored robots

With an equine head and a prehensile tail, the sea horse seems as odd as it is adorable -- but these strange little creatures are tougher than they look. Scientists studying the animal's square-shaped tail have discovered that it's better able to withstand attack than a smooth, round tail would be.

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July 02, 2015 2 comments 0 shares 4 plus ones
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Lots of different cities.

http://youarelistening.to/indianapolis

You are listening to Indianapolis

Ambient music and live Indianapolis metro police radio. What's not to like?

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July 01, 2015 0 comments 0 shares 2 plus ones
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800,000 Fitness Posts on Instagram Analyzed

Which States are Most and Least Interested in Fitness on Instagram?

California dominated the fitness conversation on Instagram, beaten out by Nevada with only one hashtag.

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June 28, 2015 1 comments 0 shares 9 plus ones
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Progress made in Truth Detection. We need it. #cognitivecomputing

Indiana University scientists create computational algorithm for fact-checking

In the first use of this method, IU scientists created a simple computational fact-checker that assigns "truth scores" to statements concerning history, geography and entertainment.

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June 28, 2015 2 comments 0 shares 9 plus ones
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‘‘We are, at least from the standpoint of DNA, more microbial than human." That's a pretty amazing thought. 

Can the Bacteria in Your Gut Explain Your Mood? - NYTimes.com

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June 27, 2015 0 comments 0 shares 2 plus ones
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* Yoga was the top activity tweeted in 10 states – almost a perfect match with Democratic-leaning populations.

* Swimming was the top activity mentioned in 18 states – even in landlocked states in the Midwest and South. Pools, rivers, and lakes are clearly popular destinations.

* Marathon-running was the top activity mentioned in 10 states; from Minnesota to Virginia and around the Great Lakes area.

At more data and analysis here:
http://www.ellipticalreviews.com/fitness-tweets-analyzed/

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June 27, 2015 8 comments 0 shares 4 plus ones
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Trump bans Mexicans, at least those from Univision, from his golf courses. Betting he doesn't mind hiring them as cheap labor to keep those greens green..

#ft

Donald Trump Bans Univision Employees From His Golf Courses After They Canceled Miss USA

[...] of his comments, Univision announced on Thursday that it would not air the Miss USA pageant, of which Trump is a co-owner. According to the Sacramento Bee, he wrote a letter to the Univision CEO informing him that "under no circumstances is any officer or representative of Univision allowed to use Trump National Doral, Miami -- its golf courses or any of its facilities." Trump also added a P.S to the letter that read, Please congratulate ...

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June 20, 2015 1 comments 2 shares 6 plus ones
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I never thought that the entire spike in autism cases might be from how we classify it. Now I do. 

The forgotten history of autism

Decades ago, few pediatricians had heard of autism. In 1975, 1 in 5,000 kids was estimated to have it. Today, 1 in 68 is on the autism spectrum. What caused this steep rise? Steve Silberman points to “a perfect storm of autism awareness” — a pair of psychologists with an accepting view, an unexpected pop culture moment and a new clinical test. But to really understand, we have to go back further to an Austrian doctor by the name of Hans Asperger,...

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June 19, 2015 0 comments 0 shares 7 plus ones
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From Chip and Dan Heath's latest book, Decisive: http://heathbrothers.com/books/decisive/

Decisive - Heath Brothers

Psychologists have found that our decisions are disrupted by an array of biases, from overconfidence to narrow framing. How can we learn to dodge these biases and make better decisions?

Read the first chapter

Download the WRAP process 1-pager

Learn more about the book

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June 08, 2015 1 comments 1 shares 5 plus ones
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Our  #taptic  Tomorrow? Let's hope. "Because your ringtone is worse than my farts," says The Oatmeal.

Best Apple Watch review I have read. More insightful. More humorous.

8 things I learned from wearing an Apple Watch for a couple of weeks - The Oatmeal

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June 04, 2015 1 comments 3 shares 9 plus ones
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Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology?

http://blog.hubspot.com/marketing/social-engagement-across-verticals
cc +Sam Deford 

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May 16, 2015 1 comments 0 shares 0 plus ones
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My Service Transaction from the Middle Ages with +Service America​​​ @serviceamerica

My AC went out on Tuesday. They came out Thursday and diagnosed the problem as a blown motor than had to be ordered.

They came back today, Saturday, now 4 days with no AC, and installed the new motor, but somehow tripped part of our main breaker outside our apartment and couldn't fix it - HVAC guys are not electricians.

Service America apparently doesn't have electricians available on call on the weekends, so their solution was to come back Tuesday. We couldn't do it Monday and Tuesday wasn't great either. That would be four more days with no AC...

More problems: the breaker also controlled our main overhead fan (pretty crucial with no AC), our washer and dryer, and our hot water heater. Great.

So, we said screw that and called an electrician who showed up in 20 mins and found the problem in another five.

All good, right?

Could have been. Except Service America wanted to get paid for installing a motor that we didn't know worked. We said "Nope, not until we see that it works."

I should note here that Service America installed this HVAC unit and have serviced it at least twice and obviously knows who we are.

The repairman was actually very nice. He did his job. He was courteous. He just wasn't an electrician.

His supervisor on the otherhand is and asshat and should be fired. He told the repairman to remove the new motor if we didn't pay him then and there.

Yeah, you heard that right. The part was actually under warranty, so he was essentially saying he would rather have his guy do the job twice rather than do the right thing for the customer. What a monosylabbic moron.

We paid up under the scare tactics employed by this creep of a supervisor.

Service America will be getting a bill for the independent electrician we had to hire, but if people like the moron above are in charge, you can guess the chances that it will be paid.

To the repairman: Thank you. Things are cooling off nicely now. Both the temperature and me. 

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May 12, 2015 0 comments 0 shares 3 plus ones
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A good way to think about your personal brand. From the +Buffer blog.

How to Find Your Social Media Marketing Voice and Tone

Your social media marketing voice isn't a statistic you can track or a design element you can tweak. But you can plan and practice. Here's what works.

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May 12, 2015 0 comments 1 shares 4 plus ones
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I'm really impressed with this article about the future of text and messaging UX. Many insights.

If you are building any kind of app, this would be good knowledge to have.

cc +Eugene O'Donnell+Kristin Tynski+Doyle Groves+Randy Fisher+Brian Deyo​

Futures of text

A survey of all the current innovation in text as a medium

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May 11, 2015 0 comments 1 shares 3 plus ones
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I was just looking an up-to-date chart of App SDKs... and one arrives from +mParticle. Nice.

https://www.mparticle.com/PeriodicTable

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May 07, 2015 5 comments 2 shares 4 plus ones
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My first piece on Relevance.com: The bad shape law firms are in getting ready for a mobile world.

I did this research while at We Do Web Content with +Alex Valencia 

cc/ +Jeremy Dearringer +Kelsey Libert +Kristin Tynski +Danielle Look 

Google’s Gavel to Judge 92 Percent of Law Firms Harshly

Whether you’re a law firm or not, the mobilegeddon algorithm changes will inevitably affect your website (in a bad way) if you aren’t ready for them.

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May 05, 2015 6 comments 0 shares 3 plus ones
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New study by +Fractl (I work there now) and +Moz.  

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

http://moz.com/blog/roi-content-marketing-vs-native-advertising

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May 04, 2015 5 comments 0 shares 5 plus ones
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Completed four 5K's on the treadmill over the last 2 weeks. Getting back into decent shape. #feelinggood #ft

Now I just need to find a good route outside so I can get off the machine. :) 

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April 30, 2015 0 comments 0 shares 6 plus ones
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Surprising. And easy on the startup wallet. Testing with 5 users will find the faults.

Via +Mohamed Aboshihata​

Why You Only Need to Test with 5 Users

Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

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April 29, 2015 8 comments 4 shares 5 plus ones
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The older we are, the bigger our media consumption devices. +Moz +Fractl +BuzzStream 

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations

Are you marketing content across generations? If so, there's a good bet you're missing some key opportunities, many of which are revealed in this study.

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April 28, 2015 4 comments 0 shares 1 plus ones
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Favorite hashtags used today to declare your muscles? #swole   #ripped   #buff   #pumpedup  What's missing? #tf  

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