The Google+ musings of

Jeff Jockisch

Digital Strategy | Content Marketing | SEO
November 21, 2014 3 comments 1 shares 4 plus ones
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As new power models become integrated into the daily lives of people and the operating systems of communities and societies, a new set of values and beliefs is being forged. Power is not just flowing differently; people are feeling and thinking differently about it. 

A teenager with her own YouTube channel engages as a content creator rather than as a passive recipient of someone else’s ideas. A borrower on the peer-to-peer finance platform Lending Club can disintermediate that oldest of old power institutions, the bank. A Lyft user experiences consumption as a kind of sharing and subtly shifts his view of asset ownership.

These feedback loops—or maybe we should call them “feed-in” loops, given that they’re based on participation—make visible the payoffs of peer-based collective action and endow people with a sense of power. In doing so, they strengthen norms around collaboration and make the case that we can do just fine without the old power middlemen that dominated the 20th century.

Understanding “New Power”
https://hbr.org/2014/12/understanding-new-power

hat tip to +Gregory Esau a great foil and muse on these issues.

cc +Gideon Rosenblatt +Meg Tufano +Alex Schleber +Harvard Business Review 

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November 18, 2014 9 comments 0 shares 3 plus ones
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Teespring: You do the creative/marketing. They handle the logistics and send you a check.

One of the brilliant things about this is that it lets someone with an idea respond to market demand in real-time.

“This isn’t about t-shirts, it’s not about crowd-funding, it’s about the concept that bringing something to market should be as easy as the idea,” says cofounder and CEO Walker Williams. “All we need is the visionaries with the ideas.”

Teespring Says It's Minting New Millionaires Selling Its T-Shirts, Raises $35 Million Of Its Own
http://www.forbes.com/sites/alexkonrad/2014/11/18/teespring-says-it-making-millionaires-raises-millions/

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November 18, 2014 3 comments 1 shares 2 plus ones
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Agents to the top programmers: 10x claims to represent digital “rock stars”

Cool concept. Because the chance of getting a job with a digital resume today is extremely remote.  

The job-matching process is broken:  1) Finding talent you can trust generally falls back to personal recommendations. 2) Finding A players amid the piles of applications is impossible, 3) using HR and skill keywords as a filter throws out as much good as it discovers.

The Programmer’s Price

The agency 10x has nearly eighty clients, mostly in North America, though one codes from India and one from beaches in Thailand. Credit Photograph by Chris Buck

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November 17, 2014 9 comments 0 shares 1 plus ones
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"If a grand jury is hearing evidence tantamount to what they would hear in a jury trial, then what is the point of a grand jury?"

Great question.  Any legal experts care to opine?  +Anne-Marie Clark 

Wether or not this is a legally viable usage of a grand jury, this seems to me like an extremely bad tactic. Without giving the community anything but leaked evidence, all you do is confirm their suspicions that the system is rigged. I don't think this is going to end well regardless of guilt or facts.

http://www.huffingtonpost.com/rev-al-sharpton/misuse-of-a-grand-jury_b_6172862.html

#ft  

Misuse of a Grand Jury

When there are enough witnesses who say Officer Darren Wilson acted improperly, then why not go to trial, allow both sides to present evidence and make their case, and then let that jury determine Wilson's guilt or innocence?...

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November 17, 2014 1 comments 0 shares 5 plus ones
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Very lively debate going on between VCs about  #netneutrality , including +Fred Wilson and +Mark Cuban.

http://avc.com/2014/11/the-cable-model-and-the-internet-model/

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November 14, 2014 0 comments 6 shares 8 plus ones
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This is pretty cool use of leap motion sensor.  And why develop a gesture language when ASL already exists?

You can pre-order on Indego.

http://www.cnet.com/news/sign-language-translator-uses-gesture-sensing-technology/

via +Rob Jongschaap 

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November 14, 2014 19 comments 0 shares 4 plus ones
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Echo? I love the play Amazon is making here. Truly some out-of-the phone-thinking.

What Echo does is define a new type of interaction that may be more appealing than asking questions to your phone, a practice many people tell me they do not like and would not adopt.

It also more fully defines the always-on metaphor.  While phones like the Moto X and a plugged in iPhone do that, its doesn't quite feel right.

I think Amazon will have a hit with this if they can deliver before Christmas, because its a great GIFT.  Even if you wouldn't, yet, get it for yourself, it is intriguing and priced really well for what it does.

One thing that will likely hurt Amazon unless that can solve it quick is an inability to answer ALL the questions a user might have. I think this is what really doomed Siri - it can really only answer a few things well.  In order to capture the market, in order to really get people into the mode of voice ordering, Echo needs to be a go-to device, not a go-to-for-a-couple-of-things device.

Unfortunately, that's pretty hard to do if all they do is wire in feeds and build out knowledge graphs. +Stone Temple Consulting has some proof of that if you look closely.  Even as Google Now wins, it only answers ~50% of random questions well (coverage * precision): https://www.stonetemple.com/great-knowledge-box-showdown/  

For any random question, there is an algorithmic barrier, at 50% to 60% ‘intelligence,’ beyond which current cognitive intelligence and semantic technologies cannot travel.

http://bits.blogs.nytimes.com/2014/11/12/with-amazons-echo-you-are-never-alone/

Some people that might be interested: +Gregory Esau +Gideon Rosenblatt +David Amerland +Eric Enge +Meg Tufano +Chris Welty +Eugene O'Donnell +Doyle Groves +Laston Kirkland

With Amazon's Echo, You Are Never Alone

Amazon introduces another device to make shopping easier — and Amazon inescapable.

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November 13, 2014 8 comments 0 shares 4 plus ones
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While the FCC is an independent agency, Tom seems to think he himself is the sum of the agency.

Is this another agency totally co-opted by industry like MMS?

#ns  

Obama’s call for an open Internet puts him at odds with regulators

The president's statement makes it clear that he and the FCC chairman are coming at net neutrality from two different places.

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November 07, 2014 1 comments 0 shares 2 plus ones
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I think +Nate Dame has the right article, but the wrong Yoda-speak. Should be:  *"Quick win there is no. Great content only."*

How To Win At SEO & Content Marketing In 2015

Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.

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November 07, 2014 1 comments 1 shares 6 plus ones
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cc +NOD3x 

The Problem With Sentiment Analysis

Sorting social media chatter into positive and negative buckets is so 2009.

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November 03, 2014 0 comments 0 shares 4 plus ones
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Filter bubble is bad for biz too  :: unpredictability is what keeps audiences interested on publisher sites.

Interesting data and analysis from +John LoGioco of +Outbrain

Why You Don’t Want Related Content
https://medium.com/c-l-i-c-k/why-you-dont-want-related-content-9285495cdf62

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October 31, 2014 1 comments 0 shares 9 plus ones
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#tf  

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October 30, 2014 1 comments 1 shares 4 plus ones
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Are we in the "Crazy Years"?  Are we blind with self-righteousness?

I think so.  Let's take back our Citizenship.  Listen to +David Brin.  He will make you smarter.

Indignation, addiction and hope -- does it help to be "mad as hell?": David Brin at TEDxUCSD - YouTube

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October 30, 2014 7 comments 0 shares 5 plus ones
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If you own the interface, you control the customer. Apple has been great at that.  But as the world moves to voice control and AI and answers on demand, Apple appears way behind and without an apparent strategy.

cc +Scott Jones  

Devs: “OK Google” search command works with any app with 6 quick lines of code

Google has just publicized an awesome feature for developers who want their apps to be searchable using the

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October 29, 2014 4 comments 1 shares 5 plus ones
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Renting is a better solution if your appetite is bigger than your wallet.

Apple and Amazon Have a Problem: People Don't Want to Buy Stuff Anymore | WIRED

The failure of the Fire Phone has been widely cited as the reason for Amazon’s disastrous quarter, but a darker cloud has settled over the world’s biggest online retailer. The core of Amazon’s business—its original reason for being: selling books and other media—has grown wobbly. The problem: many people no longer want to buy stuff.…

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October 22, 2014 0 comments 0 shares 0 plus ones
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My plan is a rollercoaster; you will ride it when you could be with your friends, because of the rush it gives; the highs and the lows.

https://www.linkedin.com/pulse/article/20141021010207-61122141-does-job-stability-exist-anymore?trk=tod-home-art-list-large_0

Does Job Stability Exist Anymore? | Daniel Hill | LinkedIn

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October 22, 2014 1 comments 0 shares 2 plus ones
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Notice how nobody really reported on Duncan's family, and his other interactions before being hospitalized, all being cleared this weekend? And several of them had to stay in the same apartment he was sick in for days...

Ebola is very hard to catch in passing, unless the subject is extremely sick at the time.  Not impossible, but hard.  Or else we would already be screwed.

http://www.huffingtonpost.com/2014/10/21/ebola-panic-america_n_6021136.html

Ebola Panic Hits Schools, Businesses, Airlines Across U.S.

WASHINGTON -- One person in the United States has died from Ebola. And that person, so far, has infected just two people -- both health care workers tending to him in a Dallas hospital. And yet, a large chunk of the country is fearful over the possib...

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October 20, 2014 4 comments 1 shares 8 plus ones
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I could make a billion $$ quickly selling Ebola insurance to Americans. #tf

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October 17, 2014 13 comments 2 shares 24 plus ones
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Is Google any better at answering questions now than it was 2 years ago? Not much if you compare studies.

+Mark Traphagen and +Eric Enge at +Stone Temple Consulting recently published a study comparing Google Now with Siri and Cortana across 3000 questions. http://stonet.co/KnowledgeBoxStudy

While Google Now trounced the competition, they were really only able to effectively answer 51% of the questions posed to it.

Not bad you might think. But as an information seeker, those are not particularly compelling odds.

I've been working in Q&A for 7 years with ChaCha, and while we never found the magic bullet, we did learn a lot of very interesting things.  First off, ChaCha's accuracy was pretty decent, even when we had automatic matching cranked up too high.  But unfortunately, we didn't usually get credit for our accuracy because people thought that every answer was coming from a human, and their expectations were extremely high.

In January of 2013 we worked with Butler University to create the Butler Intelligence Index, a way to measure Q&A quality. In that test, ChaCha came in at 72.8% and the nascent Google Now at 50.1%. http://www.butler.edu/media/3109221/bba-q-a_study.pdf

What is interesting to me is that for all the improvements that Google has made to its Knowledge Graph, for all of the Hummingbird understanding of entities they have added, it doesn't appear when comparing these two studies to have had a material effect on their 'Intelligence'...

Its very possible the completely disparate methodologies are in part of blame, but I do not think this is the answer.  I think the truth is that semantic understanding is really hard.

If you look at what IBM's Watson/DeepQA was able to accomplish on Jeopardy, the numbers were something like this: if 90% accuracy was desired, only 60% of the questions could be answered.  That product, 54%, seems to be a general algorithmic barrier today.

I'm excited to see who breaks through this ceiling first. While it appears Google could be stalled, I think its more likely they are just loading up the semantic shotgun for bear. 

Art via http://www.deviantart.com/art/The-Question-129152229

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October 17, 2014 3 comments 0 shares 5 plus ones
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Whispers and Lies: You are not truly anonymous on Whisper. And they are working with the DoD and the Chinese.

Approached for comment last week, Whisper said it “does not follow or track users”. The company added that the suggestion it was monitoring people without their consent, in an apparent breach of its own terms of service, was “not true” and “false”.

But on Monday – four days after learning the Guardian intended to publish this story – Whisper rewrote its terms of service; they now explicitly permit the company to establish the broad location [500 meters] of people who have disabled the app’s geolocation feature.

http://www.theguardian.com/world/2014/oct/16/-sp-revealed-whisper-app-tracking-users

Revealed: how Whisper app tracks ‘anonymous’ users

‘Confessional’ app follows some users even after they have asked not to be tracked

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October 16, 2014 11 comments 8 shares 50 plus ones
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While I don't like Fox, I do trust Shepard Smith.

Shep Smith's rejoinder to "irresponsible" Ebola coverage

#ft  

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October 08, 2014 89 comments 58 shares 120 plus ones
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Feds say they own your identity if you are arrested for a crime...

DOJ essentially argues: "... if you’re arrested for a drug crime, including a crime unserious enough to merit a sentence of probation, the government retains the power to (a) steal your identity, (b) use that identity for drug policing, thus making your name and face known to potentially dangerous criminals, (c) interact with those criminals while posing as you, which could subject you to reprisals from those criminals, (d) expose photos of your family, including children, to those criminals, and (e) do all of this without your consent, and with no regard for your safety or public reputation." says +Radley Balko of the +Washington Post 

http://www.washingtonpost.com/news/the-watch/wp/2014/10/07/once-youve-dehumanized-drug-offenders-its-easy-to-steal-their-identities/

Hat tip to +Kevin Mullett 

Image via http://ennaah.deviantart.com/art/No-identity-124551221

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October 03, 2014 6 comments 0 shares 7 plus ones
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Bill Gates: Bitcoin could be digital bucks for people too poor for a bank account. Tweaks could cut crime.

It's a game changer.

http://www.bloomberg.com/video/bill-gates-banks-can-should-take-the-unbanked-1_12YeWaQgm~ngJE26d52g.html

Bill Gates: Banks Can, Should Take the 'Unbanked': Video

Bill Gates, co-founder of Microsoft and co-chairman of the Bill & Melinda Gates Foundation, comments on banking the "unbanked" during an interview with Erik Schatzker on "Street Smart." (Source: Bloomberg)

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October 01, 2014 5 comments 0 shares 3 plus ones
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Big Disruptions: Amazon v. Publishers --@Uber  v. Taxis -- +Tesla Motors v. Car Dealers -- Now +Netflix v. Movie Theaters

"old release date patterns are starting to look too archaic to the current insta-generation of consumers" and this is a problem for businesses that refuse to change.

Sure, same day release on Netflix might cut some out your revenue but I would like to see this movie on the big IMAX screen and even if the revs are down, they are better than the zero revenues you get for playing the ostrich.

As Theaters Boycott Netflix, Collapsed Windows Seen as Inevitable
http://variety.com/2014/film/news/as-theater-chains-boycott-netflix-collapsed-windows-seen-as-inevitable-1201317673/

Read more about the Amazon versus Hachette fight with +Barry EislerIs Conflict Bad for Publishing? http://barryeisler.blogspot.com/2014/09/is-conflict-bad-for-publishing.html

As Theaters Boycott Netflix, Collapsed Windows Seen as Inevitable

Major theater chains are united in their opposition to a plan by IMAX, Netflix and the Weinstein Co. to make "Crouching Tiger, Hidden Dragon: The Green Legend" available for streaming on the same d...

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September 29, 2014 7 comments 2 shares 6 plus ones
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Cutting out the Dealer: One non-negotiable price? Or one less middleman taking a share?

Tesla test drives in Iowa shut down by a hilariously clueless car dealer rep

Sometimes you almost have to feel sorry for car dealers -- or, more specifically, their ineptness at the public-relations end of their fight against electric-car maker Tesla Motors and its direct s...

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September 26, 2014 7 comments 2 shares 6 plus ones
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Small biz of 50 people has an incredible 1225 links to manage. The Bezos Two-Pizza rule can save you by cutting comm needs.

+Antoine Carriere +Gideon Rosenblatt 

The Science Behind Why Jeff Bezos's Two-Pizza Team Rule Works

Amazon's Jeff Bezos has a famous two-pizza team rule that teams shouldn’t be larger than what two pizzas can feed. Here’s the science behind why it works.

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September 25, 2014 3 comments 0 shares 1 plus ones
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And of course, its not a particularly transparent or un-game-able. And looks like another flawed 5 Star system as well.

Why are 5 star systems  problematic? Why did YouTube switch to thumbs up and thumbs down?  Why do most social networks only use an up vote?  See this analysis from +Randy Farmer http://buildingreputation.com/writings/2009/08/ratings_bias_effects.html

cc +Patrick Hughes +Leon Shaner +Antoine Carriere +Gregory Esau 

http://www.cnet.com/news/should-uber-and-lyft-keep-passenger-ratings-secret/?tag=nl.e703&s_cid=e703&ttag=e703&ftag=CAD090e536

Should Uber and Lyft keep passenger ratings secret? - CNET

Beware passengers: don't vomit, drink beer or annoy your drivers. Drivers are rating you -- and no, in most cases, you can't see what that score is.

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September 08, 2014 0 comments 5 shares 9 plus ones
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"Content is now the main focus of SEO .” -- Paraphrasing Marcus Tober of +Searchmetrics 

http://www.searchmetrics.com/en/knowledge-base/ranking-factors/

cc +Jeremy Dearringer 

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September 08, 2014 0 comments 0 shares 2 plus ones
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I'm using all of these best practices from Marketing Land in my email blasts. Are you? 

http://marketingland.com/youre-messing-email-newsletter-heres-best-practices-96933

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September 08, 2014 0 comments 0 shares 1 plus ones
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That languid ballet I think of when I see astronauts on the Space Station? Actually zipping 10x faster than a rifle bullet...

To keep from falling out of the sky.

Wow!  https://what-if.xkcd.com/58/

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