The Google+ musings of

Jeff Jockisch

Digital Strategy | Content Marketing | Question & Answer Systems
February 27, 2015 0 comments 0 shares 11 plus ones
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Illogical. 

Leonard Nimoy, actor who played Mr Spock on Star Trek, dies aged 83

Nimoy, who played the legendary character in the original Star Trek television series, died of pulmonary disease after being hospitalised earlier this week

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February 21, 2015 15 comments 0 shares 2 plus ones
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Guiliani and Walker are taking the low road. And the are going to pay for it. #ns

Scott Walker says he doesn't know whether Obama loves his country - Chicago

Republican Gov. Scott Walker of Wisconsin says he doesn’t know whether President Barack Obama loves America. The possible 2016 White House candidate says he’s not qualified to judge Obama’s patriotism — he’s never asked the president about it. Earlier in the week, former New York City Mayor Rudy Giuliani said at fundraiser for Walker that …

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February 12, 2015 4 comments 1 shares 6 plus ones
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Is Ohio ground zero for the next Measles outbreak? (And how you can use compelling content to win.)

"When we look at US population density and vaccination rates, both big risk factors in contagious disease, something scary pops out: Ohio."

"Ohio is tied for worst MMR (Measles, Mumps, and Rubella) vaccination rate with a dismal 86% of Toddlers 19-35 months old based on 2013 data from the CDC National Immunization Survey. If Disneyland was in Ohio, we might be looking at a much larger problem. Of course, there are many factors not considered here, but the quick take is disturbing."

http://www.wedowebcontent.com/blog/how-to-stand-apart-from-your-competitors/

+We Do Web Content +Alex Valencia 

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February 10, 2015 15 comments 2 shares 11 plus ones
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Please please don't do this. 

Stay Away From 'Measles Parties' Docs Warn Parents

Exposing children to measles is dangerous, health officials say.

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February 04, 2015 0 comments 2 shares 7 plus ones
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Interesting recent history of Measles in the US. A lot of the past problem was vaccinating the poor.

But not sure I like the article headline. True, the Jenny McCarthy-style anti-vaxxers are not the only type, but more importantly this is no longer a disease spread by the poor. 

We can’t just blame anti-vaxxers for the measles outbreak. Parents skip vaccines for many reasons.

Each time it flares up, its resurgence points up unresolved tensions between this country’s “haves” and “have-nots.”

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February 02, 2015 0 comments 0 shares 2 plus ones
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Creating great content is only the first step. One big question: where do you publish It?

You really need to do both Owned and Earned. But make sure to spend considerable effort in analysis which works best for you where and doing lots of cross-promotion and cross-reference between the two.

Big tip: there is almost always a way to do a follow on article. 

How to Approach Owned and Earned Media

The core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.

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January 30, 2015 0 comments 1 shares 6 plus ones
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"Americans seem willing to pay more for fast food made better, as long as they are still served quickly."

The fast food world is changing, but is it changing enough? 

Shake Shack More Than Doubles Its I.P.O. Price in Market Debut - NYTimes.com

Public investors proved ravenous for shares in Shake Shack, as the burger-and-fries chain opened for trading on Friday at $47, more than double an initial public offering price that had already exceeded expectations. In early afternoon trading, the shares were trading at $49.

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January 26, 2015 9 comments 4 shares 12 plus ones
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Rat Park: We have known for nearly 40 years that access to drugs does not cause addiction. Are we ready to believe it?

The reason people keep taking drugs is not an unbreakable physical addiction, but rather mental distress, lack of something better to do, and lack of strong human connections.

Rat Park Study:
http://en.wikipedia.org/wiki/Rat_Park

The Myth of Drug-Induced Addiction -- Bruce K. Alexander
http://www.parl.gc.ca/Content/SEN/Committee/371/ille/presentation/alexender-e.htm

The Likely Cause of Addiction Has Been Discovered, and It Is Not What You Think -- Johann Hari
http://www.huffingtonpost.com/johann-hari/the-real-cause-of-addicti_b_6506936.html

So, the War on Drugs is solving our problems how?

What do you think?

And by the way, Sugar may be worse for your brain and more addicting than Cocaine...

#ft  

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January 26, 2015 4 comments 0 shares 5 plus ones
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Appears that "conspiratorial mindset" is the biggest factor in resistance to vaccination.

Left-wing motivation against vaccines:
* distrust of corporations that make vaccines and fear that their products aren't safe/trusted

Right-wing motivation against vaccines:
* distrust of the CDC, government that claims vaccines are safe

Thanks for the interesting analysis, +Chris Mooney 

The biggest myth about vaccine deniers: That they’re all a bunch of hippie liberals

Lefty clusters notwithstanding, vaccine skepticism can be found across the political spectrum.

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January 24, 2015 33 comments 8 shares 11 plus ones
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The fumble rate of the Patriots since 2007 is almost statistically impossible....Unless they were doing something like deflating balls.

Via +Jeremy Dearringer​

Deflated: the Statistically Impossible Patriots Fumble Record

Patriots partisans are deflating the deflation controversy by arguing that their impermissible deflation of the footballs wasn't what allowed them to beat an overmatched Colts team.  Perhaps. But a new statistical analysis reveals that if it weren't for deflation of the footballs, the Patriots might not have even been playing a series of home playoff games as the top seed.

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January 22, 2015 4 comments 2 shares 8 plus ones
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Be careful out there - - if you convinced yourself vaccinations were optional. The rest of you - - let's go to Disneyland!

#ft 

Disney Measles Outbreak Could Get Worse, Experts Warn

It may be the happiest place on Earth, but California health officials are warning people to stay away from Disneyland unless they're vaccinated.That means a...

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January 22, 2015 3 comments 0 shares 4 plus ones
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Beware: Social Media = Advertising. And will be regulated as such more and more.

Especially if you are in Finance and Law.  You need policies and oversight.

Listening to a very through webinar from David K. Stein of +Bricker & Eckler LLP.  Via +SAI Global.

http://www.compliance360.com/downloads/2015_01-Webinar-SocialMediaandAdvertising.pdf

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January 21, 2015 37 comments 16 shares 58 plus ones
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Congress is considering 2 bills today that would override FCC control of Internet rules, instead lining the pockets of gatekeepers that don't want competition. #netneutrality

In days, the most important FCC decision of our lifetime happens -- save net neutrality or lose it forever...

The most important FCC vote of our lifetime is about to happen, but Congress is trying to kill net neutrality. Help us change history.

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January 20, 2015 5 comments 1 shares 5 plus ones
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This marketing campaign is genius. Heck, I'm going to buy some. You can't generate trust tippy-toeing around some products.
#ft  

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January 18, 2015 8 comments 2 shares 7 plus ones
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Thinking about some of the Millennials I have analyzed and interacted with via ChaCha, this rings true.

It's hard to imagine a person so distraught that they cannot see a path to a future worth living. But it is happening in greater and greater numbers. 

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January 16, 2015 7 comments 0 shares 5 plus ones
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I think we should be teaching Civics, but a test alone is just a another test. I wonder how many politicians could pass this test? :) 

Arizona Becomes First State to Require Students to Pass Civics Test

PHOENIX — Arizona on Thursday became the first state in the nation to pass a law requiring high school students to pass a civics exam before graduation.The s...

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January 13, 2015 0 comments 0 shares 1 plus ones
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Rule of Reason + Bright-line Test might = #netneutrality  Solution says +Hal Singer 

I'm skeptical that the FCC would implement such a policy well, including the required transparency on fees the ISP must provide to make that work, but it is potentially a workable solution that allows both competition and protection.

http://www.forbes.com/sites/halsinger/2015/01/13/was-chairman-wheeler-too-quick-to-toss-the-commercially-reasonable-standard/2/

Was Chairman Wheeler Too Quick To Toss the Commercially Reasonable Standard?

At the Consumer Electronics Show in Las Vegas last week, FCC Chairman Tom Wheeler announced that he rejected the “commercially reasonable” standard to regulate the prices of Internet service providers (ISPs) in favor of an “unjust and reasonable” standard under Title II. Funny that just before Christmas, the FCC—in a secretive [...]

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January 12, 2015 0 comments 0 shares 3 plus ones
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“If I were running a more hard-news-oriented media company and I wanted to inform people about Uganda, first, I would look it up and find out exactly what’s going on there. Then I would find a few really poignant images or story lines, ones that create a lot of resonant emotion, and I would make those into a short video—under three minutes—with clear, simple words and statistics. Short, declarative sentences. And at the end I’d give people something they can do, something to feel hopeful about.” - Spartz

The Virologist

Emerson Spartz calls himself an aggregator, but he acts more like a day trader. Credit Illustration by Oliver Munday

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January 10, 2015 22 comments 2 shares 5 plus ones
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Do you think that radicalized fundamentalism would be the problem it is if the wealth gap (actual and/or percieved) were not growing?

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January 08, 2015 3 comments 1 shares 16 plus ones
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Title should read: "Jenny McCarthy linked to Measles outbreak."

Disneyland, California Adventure linked to measles outbreak

The California Department of Public Health is investigating nine measles cases tied to Disneyland or Disney California Adventure Park, officials said Wednesday.

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January 07, 2015 33 comments 16 shares 69 plus ones
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Both funny and extremely scary. 

Councilman Kirby Delauter says Maryland newspaper can't use his name so it does, gloriously

Kirby Delauter. Kirby Delauter. Kirby Delauter. Kirby Delauter. Kirby Delauter.

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December 24, 2014 5 comments 0 shares 6 plus ones
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On the open road, my Kia Soul exposed, jamming to deadmau5 #karmic

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December 19, 2014 2 comments 0 shares 6 plus ones
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A bunch of lawyers want to screw up the Internet again... 

#ZombieSOPA

Movie industry lobbyists at the MPAA are trying to resurrect SOPA-style web censorship via a back door. Let's defeat online censorship again. Tell the MPAA to kill the #ZombieSOPA.

https://takeaction.withgoogle.com/g-stop-mpaa

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December 16, 2014 2 comments 3 shares 16 plus ones
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DeepDive's goal is to extract lots of structured data from unstructured data sources.

http://www.roboticstrends.com/design_development/article/darpa_releases_deepdive_open_source_ai_technology

cc +Bill Slawski +Aaron Bradley +Eugene O'Donnell 

Design and Development: DARPA Releases DeepDive | Robotics Trends

Developed in the same lab as Watson, DeepDive’s goal is to organize data from unstructured data sources

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December 16, 2014 5 comments 2 shares 13 plus ones
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More well-monied opponents with a financial self-interest want #netneutrality  to go away.  Don't let them.

http://gizmodo.com/a-ton-of-tech-companies-just-came-out-against-net-neutr-1669797497

A Ton of Tech Companies Just Came Out Against Net Neutrality

More than 60 huge tech companies including Intel, Qualcomm, Cisco, and IBM have written a letter to leaders in Congress and the FCC opposing net neutrality. The free and open internet isn't going to happen without a fight.

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December 16, 2014 58 comments 0 shares 48 plus ones
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My wife and I have been wanting to move to Florida and we finally had to pull the trigger.  Well, she pulled the trigger, sold the house, and now I have to follow or live in a motel :)

I will be consulting for ChaCha, so much of my work will be the same for now.

If you are local and interested, I'm going to have a Last Lunch at Henry's at Noon on Thursday the 18th of December. If you know me from ChaCha or Social Media, feel free to come by! 

Henry's Pub & Grill
14159 Clay Terrace Blvd. Carmel, IN 46032
http://henryspubandgrill.com

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December 13, 2014 6 comments 3 shares 26 plus ones
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@Microsoft: Instead of telling me Caps are on and voiding my login attempt, how about checking to see if it is inverted? Too hard?  :)
#NoncognitiveComputing  

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December 09, 2014 1 comments 1 shares 3 plus ones
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Break the rules.

The Un-Checkbox Approach to Content Marketing

Data and insights can be incredibly valuable, but should never be treated as gospel, and the only logic worse than "because that's how we've always done it" might just be "because everyone else is doing it." Content is no exception. When was the last time you broke a few rules?

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December 04, 2014 19 comments 5 shares 31 plus ones
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"We never thought a video would be watched in numbers greater than a 32-bit integer (=2,147,483,647 views), but that was before PSY..."

'Gangnam Style' busts YouTube's view counter - CNET

Psy strikes back. Korean pop sensation's popular video tops out YouTube's view counter, forcing Google to work on an upgrade.

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December 02, 2014 4 comments 0 shares 5 plus ones
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How Yelp disrupted and growth-hacked the Review business. I'm very impressed.

Yelp's Five-Star Growth Engine - GrowthHackers

[Growth Study] In 2012, Yelp opened on the New York Stock Exchange with a valuation of about $898 million. By September 30, 2013, they had accumulated 47 million reviews, with an average of 117 million monthly visitors, according to the company’s own numbers. When Yelp came on the scene, IAC’s local review site CitySearch was the dominant player, having been up and running for around a decade while accumulating over 112,000 restaurant reviews. Ye...

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