Pretty interesting article from
also found this, I noticed as I was creating this post :) https://plus.google.com/106943062990152739506/posts/H1t4HJsSCuh
Love Aaron's summary here of the Fallacies Tony points out:
- We read the target document of links we click on (we don't).
- The most shared content is itself engaging (it isn't).
- Native advertising is as well-consumed as other content (not even close).
- Banner ads don't work below the fold (that's exactly where they work best).