The Google+ musings of

Jeff Jockisch

Digital Strategy | Content Marketing | SEO
July 27, 2014 3 comments 6 shares 15 plus ones
View comments
View post on Google+

It's Google and Netflix that should be regulated, not us, say crybaby cable monopolies.

Via +Alex Schleber

Cable Companies: Google Threatens Net Neutrality, Not Us

Internet service providers are urging the FCC to regulate popular websites.

VIEW 3 COMMENTS
July 27, 2014 1 comments 0 shares 8 plus ones
View comments
View post on Google+

Damp morning at the #speedway #ims

VIEW 1 COMMENTS
July 23, 2014 2 comments 2 shares 4 plus ones
View comments
View post on Google+

Interactive content doesn't have to be hard.

5 Reasons to Invest in Interactive Content

When's the last time you engaged with a whitepaper? Five reasons that interactive content can take your marketing to the next level.

VIEW 2 COMMENTS
July 22, 2014 12 comments 9 shares 14 plus ones
View comments
View post on Google+

'Canvas Fingerprinting' means wiping your cookies and blocking ads is no longer enough.

[It] works by instructing the visitor’s Web browser to draw a hidden image. Because each computer draws the image slightly differently, the images can be used to assign each user’s device a number that uniquely identifies it.

But fingerprints are unusually hard to block: They can’t be prevented by using standard Web browser privacy settings or using anti-tracking tools such as AdBlock Plus.

The researchers found canvas fingerprinting computer code, primarily written by a company called AddThis, on 5 percent of the top 100,000 websites.

http://www.propublica.org/article/meet-the-online-tracking-device-that-is-virtually-impossible-to-block

Meet the Online Tracking Device That is Virtually Impossible to Block

A new kind of tracking tool, canvas fingerprinting, is being used to follow visitors to thousands of top websites, from WhiteHouse.gov to YouPorn.

VIEW 12 COMMENTS
July 22, 2014 7 comments 0 shares 3 plus ones
View comments
View post on Google+

Stripe talks (very intelligently) about the future of money and Bitcoin. Hint: Banks shouldn't own all the layers.

https://stripe.com/blog/bitcoin-the-stripe-perspective

Want to dig deeper?  +Gideon Rosenblatt has a dynamite post smart contracts and Decentralized Autonomous Organizations   https://plus.google.com/u/0/105103058358743760661/posts/UT6KXosVCCF

Bitcoin: the Stripe perspective

Many people have remarked that Bitcoin resembles the internet in the early 90s: we haven't yet built the Googles that will make it accessible or the Facebooks and Netflixes that will make it broadly useful. So it's an open question: what might a Bitcoin that's useful for the mainstream look like ...

VIEW 7 COMMENTS
July 21, 2014 0 comments 2 shares 5 plus ones
View comments
View post on Google+

Emotional complexity plays a role in virality. Not only b/c it causes debate in comments, but b/c it makes you debate yourself.

This is an interesting new angle I have not seen researched.  Personally I am a fan of Jonah Berger's STEPPS framework. http://jonahberger.com/member-content/

But this new research from +Fractl on the +Buffer Blog is pretty simple and compelling: http://blog.bufferapp.com/viral-content-emotions-ages-genders

VIEW 0 COMMENTS
July 20, 2014 9 comments 2 shares 24 plus ones
View comments
View post on Google+

I'm taking a creativity and innovation course. Try to optimize for t where t = cm high / # of shoes.

https://www.coursera.org/course/cic

VIEW 9 COMMENTS
July 18, 2014 8 comments 1 shares 5 plus ones
View comments
View post on Google+

What if money didn't have a fixed value, but changed based on reputation?

I told you that your reputation was going to be worth something someday :)

Instead of using pure mathematics to prevent things like the same person spending the same money twice, Document Coin will rely on personal reputation to keep all transactions in order. And each unit of currency created using Document Coin could have different values in different situations. If you use a coin in one place, it might be worth more then if you use it in another. 

This is more of a fun concept than an idea ready for prime time, but it make you think. 

http://www.wired.com/2014/07/document-coin/

A New Digital Currency Whose Value Is Based on Your Reputation | Enterprise | WIRED

Instead of using pure mathematics to prevent things like the same person spending the same money twice, Document Coin will rely on personal reputation to keep all transactions in order.

VIEW 8 COMMENTS
July 18, 2014 5 comments 0 shares 11 plus ones
View comments
View post on Google+

I can go and buy a gun and shoot myself but I can't order a vitamin D test because I might do something 'clinically dangerous.'
-- Elizabeth Holmes of Theranos

She wants to create a new market called "consumer health technology" and is now the the youngest woman to become a self-made billionaire.

http://www.mercurynews.com/michelle-quinn/ci_26147649/quinn-meet-elizabeth-holmes-silicon-valleys-latest-phenom

Quinn: Meet Elizabeth Holmes, Silicon Valley's latest phenom

Persistent and driven, Elizabeth Holmes, an entrepreneur who at 30 is a paper billionaire, has something that other great leaders posssess: a sense of being destined to do something great.

VIEW 5 COMMENTS
July 17, 2014 0 comments 0 shares 8 plus ones
View comments
View post on Google+

Branded content presented to small or nonexistent owned audiences will always fail to deliver profitable views and conversions.
says +Chad Pollitt of +DigitalRelevance™ 

You MUST promote via paid and/or earned media to maximize your efforts.

A Completely Biased Point of View on Content Marketing:
http://www.socialmediatoday.com/content/completely-biased-point-view-content-marketing

image from: 
http://www.ektron.com/Blogs/Derek-Barka/Why-Your-Content-Sucks-and-5-Ways-To-Fix-It/

VIEW 0 COMMENTS
July 16, 2014 0 comments 0 shares 6 plus ones
View comments
View post on Google+

What 3 words do Millennials use to describe American Politics? One is the F Word.

- They would rather spend money on education than war.
- They think the war on drugs is retarded.
- They are not happy with the widening wealth gap.

http://mic.com/articles/93628/corrupt-fucked-and-broken-what-young-people-really-think-of-the-political-system

#ft  

"Corrupt, Fucked, and Broken." What Young People Really Think of the Political System.

A new survey shows that young people only have bad things to say about American politics.

VIEW 0 COMMENTS
July 15, 2014 0 comments 1 shares 5 plus ones
View comments
View post on Google+

Here is an easy way for you to vote on the crazy  #netneutrality  rules the FCC wants to impose on our internet.

My public input on the Net Neutrality rules:

Tom Wheeler @ FCC - 

It's a bad idea. It's a slippery slope. Nobody is buying these lanes as 'fast and faster.'

And like the profit addicts huge corporations are, cable companies will convince you next that 3 lanes are cool, and then that an adjustable rate lane would be awesome, and then that normal lane isn't generating revenue and should just be a dirt road.

Don't make the Internet into another battleground for class warfare, Don't dampen innovation in America. 

Be a national hero, Tom. Instead of the villain who goes down in history for ducking up the Internet.

- Jeff

https://dearfcc.org/

Dear FCC, | Dear FCC, It's Our Internet, and We'll Fight to Protect It

It's our Internet. We made it, and it has remade us, changing the way we communicate, learn, share and create. We want the Internet to continue to live up to its promise, fostering innovation, creativity and freedom. We don't want regulations that will turn our ISPs into gatekeepers, ...

VIEW 0 COMMENTS
July 15, 2014 5 comments 1 shares 4 plus ones
View comments
View post on Google+

How to win the future of search: Stop catering to the bots and start catering to the users.

Yes, checkoff your SEO boxes, but short-term SEO and Ad tactics will not payoff in any reliable way for a business.

Build a customer experience.  Build engaging content.  And make it better that what others are creating.   Make it something YOU want use.

http://moz.com/blog/get-ahead-of-google-with-insight-into-semiotics

Get Ahead of Google with Insight into Semiotics

Ever feel like you've optimized the life right out of your site? Learn how semiotics can help you engage with your customers on a human level.

VIEW 5 COMMENTS
July 14, 2014 0 comments 1 shares 7 plus ones
View comments
View post on Google+

Headlines only get you so far. Play the right side of the graph. Create great content.

"The most significant increase in reads are for the Atlantic, Medium, the New York Times, the Guardian and Slate. And power users of Instapaper are reading more and more each month — on average the read rate has increased for them by ~26% every month."

https://medium.com/makers-perspective/you-gotta-read-this-59e07bdf9cd1

cc/ +Marty A. Muse  +John Borthwick 

VIEW 0 COMMENTS
July 13, 2014 12 comments 1 shares 10 plus ones
View comments
View post on Google+

Without hard deadlines and tight teamwork, productivity boundaries are never found.

Gimme a goal, a deadline, and a great team.

ZAPPOS LABS LAUNCHED AN INNOVATIVE NEW SERVICE IN JUST 12 WEEKS BY COMMITTING TO FLEXIBLE, COLLABORATIVE CHUNKS OF WORK, ONE WEEK AT A TIME.
http://www.fastcompany.com/3032947/agendas/how-zappos-uses-one-week-work-sprints-to-launch-big-projects-fast

cc +Antoine Carriere 

How Zappos Uses One-Week Work Sprints To Launch Big Projects Fast

Zappos Labs launched an innovative new service in just 12 weeks by committing to flexible, collaborative chunks of work, one week at a time.

VIEW 12 COMMENTS
July 11, 2014 0 comments 4 shares 11 plus ones
View comments
View post on Google+

Something you have, something you know, and something you are. That's the mantra of multi-factor authentication.

Because who are we really if there is no proof?

It's likely that our phones become a major part of that proof. But they are not perfect authentication devices yet.

"In today’s world still, if you are using a phone with a virtual keyboard, you're forced to type this dreadful, unreadable tiny password on the keyboard, and by the way, you can’t actually read what you just typed. That’s a pretty miserable user experience, which we alluded to earlier."

"But also, it’s a very ugly. It’s a mainframe-centric architecture. The notion that the authentication credentials are shared secrets that you know and that are stored on some central server is a very, very 1960s approach to the world. My own belief is that, in fact, we have to move towards a much more device-centric authentication model, where the remote server actually doesn't know your authentication credentials. Again, that comes back to both architecture and standards."

Addressing Identity in the Digital Economy
http://cloudcomputing.sys-con.com/node/3119136

A Federated Single Sign-On architecture with multi factor authentication A high level yet somewhat technical presentation.
http://slideplayer.us/slide/268992/

VIEW 0 COMMENTS
July 11, 2014 2 comments 0 shares 2 plus ones
View comments
View post on Google+

Identity Theft Fail  :)

Mickey Mouse among victims of Bellevue identity thief

Mickey Mouse among victims of Bellevue identity thief

VIEW 2 COMMENTS
July 11, 2014 16 comments 5 shares 15 plus ones
View comments
View post on Google+

This doesn't surprise me, having been deeply intertwined with SMS until recently.  But you wouldn't likely know it listening to news headlines and press releases.

"Social networks and apps are in blue. Websites are in red. Facebook properties are in deep blue. (All caveats about media-use surveys apply.)"

http://www.theatlantic.com/technology/archive/2014/06/facebook-texting-teens-instagram-snapchat-most-popular-social-network/373043/

VIEW 16 COMMENTS
July 10, 2014 3 comments 1 shares 8 plus ones
View comments
View post on Google+

What better than search? Anticipatory computing that knows what you need BEFORE you ask.

LinkedIn's New App Predicts What You Need To Know Before A Meeting

The professional network is using ‘anticipatory computing’ techniques and a smart calendar integration to save us having to think. Could Facebook do the same thing?

VIEW 3 COMMENTS
July 10, 2014 0 comments 0 shares 4 plus ones
View comments
View post on Google+

Millennials favor brands that showcase their personalities.  And other ways to reach Gen Y.

https://advertising.yahoo.com/Articles/Content-Marketing-PDF/

VIEW 0 COMMENTS
July 09, 2014 3 comments 0 shares 15 plus ones
View comments
View post on Google+

Tom Wheeler @ FCC -

It's a bad idea. It's a slippery slope. Nobody is buying these lanes as 'fast and faster.'

And like the profit addicts huge corporations are, these cable companies will convince you next that 3 lanes are cool, and then an adjustable rate lane would be awesome, and then that normal lane isn't generating revenue and should just be a dirt road.

Don't make the Internet into another battleground for class warfare or dampen innovation in America.

Be a national hero instead of the villian who goes into history books for ducking up the Internet.

- Jeff

VIEW 3 COMMENTS
July 09, 2014 5 comments 0 shares 8 plus ones
View comments
View post on Google+

Punch tape, the next step after punch cards. Wernher Von Braun likely watched this one spin.

Anyone remember this? From one of the very first US Air Force missile launch blockhouses at Cape Canaveral AFB.

#ns  

VIEW 5 COMMENTS
July 07, 2014 9 comments 6 shares 15 plus ones
View comments
View post on Google+

1 in 7 truckloads of veggies would rot... Until Sprouts.  It's not just another Whole Foods.

Sprouts’ business is based around aggressively-advertised low prices for produce - 20% to 30% below conventional competitors. Those low prices mean high sales volume, which means, faster turnover, which means less waste, which means lower costs, which means the company makes money despite the lower prices.

'Sprouts has essentially flipped the conventional supermarket model, which promotes center-of-the-store grocery products to drive traffic and builds a basket with higher-margin perishables like produce,' wrote Credit Suisse analysts, in a note that referred to the 'disruptive' potential of the chain and called it 'one of the most compelling growth stories in retail.'

The secret to America’s most “disruptive” supermarket—fruits and vegetables: http://goo.gl/GqNkUY

VIEW 9 COMMENTS
July 07, 2014 30 comments 2 shares 15 plus ones
View comments
View post on Google+

People in loose states are happier. I live in a sad Yellow limbo. What color are you?

And just because this is from Mother Jones, doesn't mean loose is the same as a loosy.  This is real research published in the Proceedings of the National Academy of Sciences by psychologists Jesse R. Harrington and Michele J. Gelfand of the University of Maryland.

http://www.motherjones.com/politics/2014/07/us-states-tightness-looseness-map

via +Alex Grossman 

#ft  

VIEW 30 COMMENTS
July 06, 2014 1 comments 0 shares 2 plus ones
View comments
View post on Google+

Imagine not just being able to simply target, but to generate your audience on the fly... 

Cartoon: I love Facebook. It's better than LOLcats. I want to use it again and again.

A cartoon about social media, business and how we live & work in a digital world

VIEW 1 COMMENTS
July 06, 2014 2 comments 2 shares 5 plus ones
View comments
View post on Google+

It's amazing what people will tell a robot doc. When ChaCha was running it's SMS Q&A service, and even in its Q&A App today, I find it amazing what people will reveal.

Of course that applies to search engines in general, though I think that is changing now that people realize they are less anonymous than they thought they were.

A health revolution is coming with the IoT. And the big data crunching of personal info.

And it can't come soon enough to help American health care costs. 

I’d Never Admit That to My Doctor. But to a Computer? Sure

New research finds patients are more likely to respond honestly to personal questions when talking to a virtual human.

VIEW 2 COMMENTS
June 29, 2014 18 comments 2 shares 13 plus ones
View comments
View post on Google+

And other dumb things Justices say. Personally, I think they somehow got these most recent decisions right. But I really worry about our future. 

The Supreme Court’s baffling tech illiteracy is becoming a big problem

If one thing was clear from decisions handed down this week, it's that SCOTUS is clueless on technology

VIEW 18 COMMENTS
June 26, 2014 1 comments 1 shares 5 plus ones
View comments
View post on Google+
VIEW 1 COMMENTS
June 26, 2014 4 comments 5 shares 12 plus ones
View comments
View post on Google+

"72% of consumers only want to interact with brands when they comment on their social media channels"
http://www.mediapost.com/publications/article/228759/consumers-viewing-social-as-customer-service-chann.html

"It’s easier than ever for customers to reach companies quickly…and publicly. When faced with an issue, many immediately turn to social media to get their issues resolved"
https://www.viralheat.com/blog/2014/01/06/best-practices-social-media-customer-support/

VIEW 4 COMMENTS
June 24, 2014 3 comments 2 shares 17 plus ones
View comments
View post on Google+

The best opportunities are frequently the ones with the most question marks. - Reid Hoffman

Great presentation here for anyone, especially graduating students, that feel anxiety about their work future. Because we have to manage that anxiety - - the uncertainty will never leave us in this strange new accelerating economy.

http://www.businessinsider.com/career-advice-from-linkedin-founder-reid-hoffman-2014-6#-1

cc +Gregory Esau +Meg Tufano +Gideon Rosenblatt +Laston Kirkland +George Station +Steve Faktor 

VIEW 3 COMMENTS
 
  NEXT PAGE