If your business is not thinking about the impact of the Mobile shift, you should be polishing your resume... :)
The Mobile Playbook by Google
At Google, they believe that mobile represents a sociological shift with how users relate with both the digital and physical world. Businesses that understand this will win. In this interactive guide, 5 crucial questions all executives should be asking to win with mobile:
> How does mobile change our value proposition?
> How does mobile impact our digital destinations?
> Is our organization adapting to mobile?
> How should our marketing adapt to mobile?
> How can we connect with our tablet audience?
Here > www.themobileplaybook.com/
More > googlemobileads.blogspot.ca/2012/04/announcing-mobile-playbook.html
Comments
Join the discussionGreat resource. Totally agree that the impact of mobile is revolutionary - especially for small, local businesses. Many will perish in its wake, but more excitingly, I think it will also offer a renaissance for those that are prepared.
Hmmm... :(
It did not work on my G Tab! Says unsupported browser. Looks like it needs Chrome which is on ICS but not on honeycomb.